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Managing Enterprise Content: A Unified Content Strategy, 2nd Edition

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Managing Enterprise Content: A Unified Content Strategy, 2nd Edition

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  • Your Price: $31.99
  • List Price: $39.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

Description

  • Copyright 2012
  • Dimensions: 7" x 9"
  • Pages: 384
  • Edition: 2nd
  • Book
  • ISBN-10: 0-321-81536-X
  • ISBN-13: 978-0-321-81536-1

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:

  • Determine business requirements
  • Build your vision
  • Design content that adapts to any device
  • Develop content models, metadata, and workflow
  • Put content governance in place
  • Adapt to new and changed roles
  • Identify tools requirements
With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Sample Content

Sample Pages

Download Chapter 4: Publishing

Table of Contents

  • Section 1: The basis of a unified content strategy
  • Chapter 1: Content: The lifebood of an organization
  • Chapter 2: Intelligent content
  • Section 2: Where does a unified content strategy fit
  • Chapter 3: Enterprise content: Web and beyond
  • Chapter 4: Publishing
  • Chapter 5: Product content
  • Chapter 6: Learning materials
  • Section 3: Performing a substantive audit: Determining business requirements
  • Chapter 7: What does your customer really need?
  • Chapter 8: Where does it really hurt?
  • Chapter 9: Analyzing the content lifecycle
  • Chapter 10: Performing a content audit
  • Chapter 11: Envisioning your unified content strategy and lifecycle
  • Section 4: Developing a unified content strategy
  • Chapter 12: Content modeling: Adaptive content design
  • Chapter 13: Reuse strategy
  • Chapter 14 Designing workflow
  • Chapter 15 Designing metadata
  • Chapter 16: It's all about the content
  • Chapter 17 Change management and governance
  • Section 5: Supporting  your unified content strategy
  • Chapter 18: Changing roles
  • Chapter 19: The role of XML
  • Chapter 20: The role of content management
  • Section 6 Resources
  • Glossary
  • Bibliography
  • A: Checklist for implementing a unified content strategy
  • Index

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