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This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully into any business. It is laid out in easily digestible chapters, with action steps backed up from interviews with sustainability thought leaders, case studies, and the real life experience of the author, as well as over 40 interviews with CSR and Sustainability Directors at various companies on how to “get things done” based on their successes and temporary setbacks. It provides the step-by-step roadmap for implementing sustainability successfully and focuses on “how” companies can realize the benefits of sustainability by engaging the head, heart, and hands of their employees. Also included is a checklist for implementation and tips on how to regain momentum or get “un-stuck” at the end of each chapter as well as additional helpful resources and exercises to overcome the most common barriers towards implementation.
How to Use This Book 5
Chapter 1: The Business Case 9
Chapter 2: Defining Sustainability 45
Chapter 3: Understanding Your Stakeholders and What Is Material to Them 53
Chapter 4: Baselining Sustainability to Measure What Matters 75
Chapter 5: Goals/Vision and Your Sustainability North Star 103
Chapter 6: Management Support Is Essential 129
Chapter 7: Understanding Change Management to Guide Implementation 141
Chapter 8: Engaging Employees Around Sustainability 177
Chapter 9: Systems, Decision Making, and Internal Alignment 201
Chapter 10: Institutionalizing Sustainability 227
Chapter 11: Communicating Sustainability Internally 245
Individuals Interviewed for This Book 265
Citations and Endnotes 267