Register your product to gain access to bonus material or receive a coupon.
Key Strategy Tools
- By Vaughan Evans
- Published Jun 2, 2015 by FT Press.
eBook (Watermarked)
- Your Price: $44.99
- Includes EPUB and PDF
- About eBook Formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB
The open industry format known for its reflowable content and usability on supported mobile devices.
PDF
The popular standard, used most often with the free Acrobat® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Description
- Copyright 2013
- Edition: 1st
- eBook (Watermarked)
- ISBN-10: 0-13-384558-3
- ISBN-13: 978-0-13-384558-7
The strategy tools you need for your business to succeed!
Let Key Strategy Tools be your guide to developing a winning strategy for your firm. Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success.
Covering 88 tools and framed within an innovative strategy development process, the Strategy Pyramid, this user-friendly manual takes you through each step of the process. Whether analysing your market, building competitive advantage or addressing risk and opportunity, you’ll find the strategic thinking tools you need at every stage in your strategy development.
Following in the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers professional-level information in the practical and accessible framework synonymous with the Key series.
Sample Content
Table of Contents
Publisher's acknowledgements
Introduction
The Strategy Pyramid
How to use this book
Business vs corporate strategy
Section 1: Knowing Your Business
Overview
Essential tools
1. Identifying key segments
2. Issue Analysis (Minto)
Example: British Aerospace’s super segment
Useful tools
3. The 80/20 Principle (Pareto)
4. The Segmentation Mincer (Koch)
5. 5C Situation Analysis
6. SWOT Analysis
Section 2: Setting Goals and Objectives
Overview
Essential tools
7. Setting long-term goals
8. Setting SMART objectives
9. Maximising shareholder value
10. Balancing stakeholder interests
Example: Which goals count for RBS?
Useful tools
11. Creating Shared Value (Porter & Kramer)
12. Economic Value Added (Stern Stewart)
13. Balanced Scorecard and Strategy Map (Kaplan & Norton)
14. Core Ideology (Collins & Porras)
15. Business as a Community (Handy)
Section 3: Forecasting Market Demand
Overview
Essential tools
16. Sizing the market and Marketcrafting (Evans)
17. The HOOF Approach to Demand Forecasting (Evans)
Example: Galileo’s Hiccup in Market Demand
Useful tools
18. Smoothing through moving averages
19. The Income Elasticity of Demand
20. Survey methods of demand forecasting
a. Survey of customers’ intentions
b. Salesforce estimation method
c. The Delphi method
d. Pilot test marketing
21. Statistical methods of demand forecasting
a. Trend projection
b. Regression analysis
c. Barometric method (NBER)
Section 4: Gauging Industry Competition
Overview
Essential tools
22. The Five Forces (Porter)
23. Assessing customer purchasing criteria
24. Deriving key success factors
Example: Woolworths succumbs to the five forces
Useful tools
25. Weighing economies of scale
26. Corporate environment as a sixth force
27. Complements as a sixth force (Brandenburger & Nalebuff)
28. PESTEL analysis
Section 5: Tracking Competitive Advantage
Overview
Essential tools
29. Rating competitive position
30. The Resource and Capability Strengths/Importance Matrix (Grant)
Example: Cobra Beer’s clever competitive advantage
Useful tools
31. The Value Chain (Porter)
32. The Product/Market Matrix (Ansoff)
33. Cross,Spider and Comb Charts
34. Benchmarking
35. Structured interviewing
Section 6: Targeting the Strategic Gap
Overview
Essential tools
36. The Attractiveness/Advantage Matrix (GE/McKinsey)
37. The Growth/Share Matrix (BCG)
38. Profiling the ideal player
39. Identifying the capability gap
Example: Komatsu targets the cat
Useful tools
40. The Strategic Condition Matrix (Arthur D Little)
41. The 7S Framework (McKinsey)
42. The Opportunity/Vulnerability Matrix (Bain/LEK)
43. Brainstorming
44. Scenario planning
Section 7: Bridging the Gap: Business Strategy
Overview
Essential tools
45. Three Generic Strategies (Porter)
46. The Experience Curve (BCG)
47. Strategic repositioning and shaping profit growth options
48. Making the strategic investment decision
49. BlueOceanStrategy (Kim & Mauborgne)
Example: Could Facebook be undone the way it undid MySpace?
Useful tools
50. The Tipping Point (Gladwell)
51. The Price Elasticity of Demand (Marshall)
52. PIMS
53. The 4Ps Marketing Mix (McCarthy)
54. Product Quality and Satisfaction (Kano)
55. The Hierarchy of Needs (Maslow)
56. The Bottom of the Pyramid (Prahalad & Leiberthal)
57. Business Process Redesign (Hammer and Champy)
58. Outsourcing
Section 8: Bridging the Gap: Corporate Strategy
Overview
Essential tools
59. Optimising the Corporate Portfolio
60. Creating Value from Mergers, Acquisitions and Alliances
61. The Corporate Restructuring Pentagon (McKinsey)
62. Creating Parenting Value (Goold, Campbell & Alexander)
63. Core Competences (Hamel & Prahalad)
64. Strategically Valuable Resources (Collis & Montgomery)
Example: Virrce-based strategy
Useful tools
65. Strategically Distinctive Resources (Barney)
66. Distinctive Capabilities (Kay)
67. Distinctive Competences (Snow & Hrebiniak)
68. Dynamic Capabilities (Teece, Pisano & Shuen)
69. Deliberate and Emergent Strategy (Mintzberg)
70. Stick to the Knitting (Peters & Waterman)
71. Profit from the Core (Zook)
72. The Market-Driven Organisation (Day)
73. Value Disciplines (Treacy & Wiersema)
74. Disruptive Technologies (Christensen)
75. Coopetition (Brandenburger & Nalebuff)
76. Growth and Crisis (Greiner)
77. Good Strategy, Bad Strategy (Rumelt)
78. Innovation Hot Spots (Gratton)
79. Strategy as Orientation or Animation (Cummings & Wilson)
80. The Knowledge Spiral (Nonaka & Takeuchi)
81. The Eight Phases of Change (Kotter)
Section 9: Addressing Risk and Opportunity
Overview
Essential tools
82. Strategic Due Diligence and Market Contextual Plan Review (Evans)
83. The Suns & Clouds Chart (Evans)
Example: Were the Beatles worth the risk?
Useful tools
84. The Composite Risk Index and the 5x5 Risk Matrix
85. The Risk Management Matrix
86. Expected Value and Sensitivity Analysis
87. Black Swans (Taleb)
88. Strategy Bets (Burgleman & Grove)
Conclusion
References and Further Reading
Glossary
Index
Short Retail Description [UK] 05-Oct-2012 01:47 AM ESTProfessional-level information empowering you with over 75 key strategic tools to ensure both short term and long-term success for your businessand providing the full gamut of tools and techniques needed for you to create your own strategic plan.
Following the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this bookdelivers information in the practical andaccessible framework synonymous with the Key series.
Key Strategy Tools covers strategy tools and techniques within seven distinct areas:
- Setting goals and objectives
- Forecasting market demand
- Gauging industry competition
- Rating competitive position
- Identifying strategic gaps
- Bridging strategic gaps
- Addressing risk and opportunity