Home > Store

Invention Isn't Everything: Consumer Design Rules

Register your product to gain access to bonus material or receive a coupon.

Invention Isn't Everything: Consumer Design Rules

eBook (Watermarked)

  • Your Price: $1.59
  • List Price: $1.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ


  • Copyright 2010
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-802294-1
  • ISBN-13: 978-0-13-802294-5

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

The invention is often just 5% of what’s involved in making a product succeed…

I remember my first day at Polaroid in June 1967. I entered the secure area behind the frosted glass door with “Product Development” stenciled on it. Behind this door, some of the world’s great consumer products were being invented and engineered. The legend of Edwin Land, Polaroid’s CEO and a modern-day Edison, permeated the area. It was my dream job….


Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership