How to Build Customer Confidence
- By Fred Wiersema
- Published Feb 1, 2010 by FT Press. Part of the FT Press Delivers Shorts series.
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Description
- Copyright 2010
- Pages: 13
- Edition: 1st
- eBook
- ISBN-10: 0-13-706246-X
- ISBN-13: 978-0-13-706246-1
To earn and maintain your customers’ confidence, you have to do more than deliver a satisfactory product or service on time. It takes a deep understanding of their needs and a clear commitment to their success. How can you earn your customers’ confidence? Show your commitment to their success. Zero on the problems they don’t know they have. Demonstrate your competence. Stay relevant for the long term.
You know your customers are crucial to your company’s success, but are you crucial to theirs? I often ask business leaders that question. Many haven’t given it much thought. Others have, concluding that their outstanding, attractively priced products must be of great value to customers...but, no, they’ve never taken the time to find out if their customers agree....
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