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Google+ for Nonprofits: A Quick Start Guide to Unleashing the Power of Google+ to Promote and Fund Your Nonprofit
- By Marc Pitman
- Published Aug 7, 2012 by Que. Part of the Que Biz-Tech series.
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Description
- Copyright 2013
- Dimensions: 6" x 9"
- Edition: 1st
- eBook
- ISBN-10: 0-7897-4998-X
- ISBN-13: 978-0-7897-4998-7
Google+ for Nonprofits will show you fast, free, and extremely low-cost ways to put it to work. Author Marc A. Pitman, creator of FundraisingCoach.com, is one of the world's leading non-profit fundraising consultants. He knows what works. He'll show you how to use Google+ to interact more flexibly with board, staff, and donors…easily and centrally build and run your presence on Facebook, Twitter, and LinkedIn; videoconference with your team, anywhere on Earth; even influence millions of Google searches by people who've never even heard of Google+!
Haven't used Google+ before (or even Facebook)? No sweat: Pitman gently acclimates you, writing from the viewpoint of a non-profit pro who knows you already have a full-time job! You'll find expert tips for everything from uploading images to getting board buy-in. Next, you'll walk through using Google+ to improve your entire donor relations cycle: research, engage, ask, and love. Pitman helps you discover what people are already saying about your cause–and then respectfully engage, involve, and thank them. To make it all 100% real, "Putting It Into Practice" sections interview leading non-profit Google+ practitioners–including a Monterey Bay Aquarium innovator who's achieved truly amazing results. Whether you're a fundraising specialist, non-profit marketer, manager, or executive director, this book empowers you with today's #1 new secret of fundraising success: Google+.
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Table of Contents
Introduction .....................................................................................1
1 Why Google+ Is the Most Important Tool for Your Nonprofit 3
Why Should I Care? ........................................................................4
Google+ Is All About Driving Traffic to Your Website ............4
Align with the Biggest Search Engine ..........................................5
Social Proof for Your Nonprofit ...................................................6
Convincing the Powers That Be....................................................7
Tying It All Together ......................................................................8
2 Getting Started on Google+ 9
Sign Up ...........................................................................................10
Sharing Posts ..................................................................................14
Setting Up Your Profile ................................................................16
The Posts Link on Your Profile .............................................17
The About Link on Your Profile ...........................................18
The Photos Link on Your Profile ..........................................25
The Videos Link on Your Profile ..........................................26
The +1’s Link on Your Profile ...............................................27
All About Circles ...........................................................................27
Shared Circles ..........................................................................29
Sharing Posts with Circles ......................................................31
Viewing Individual Circles ....................................................32
Controlling the Updates in Your Stream .............................33
Photos on the Navigation Ribbon ..............................................34
Tying It All Together ....................................................................35
3 Getting Your Nonprofit on Google+ 37
Creating a One-Page Nonprofit Profile .....................................38
Setting Up Multiple Managers for Your Page .....................39
Completing Your Nonprofit’s Page ............................................41
Creating a Compelling Profile ...............................................43
Using Images and Videos on Your Page .............................46
The Size of Your Circles Matters ................................................47
A Final Thought on Circle Size .............................................49
Tying It All Together ....................................................................49
Putting It into Practice: Children’s National Medical Center 51
4 The Power of Google+ Hangouts 53
Starting a Hangout in Three Easy Steps ....................................54
Fine-Tuning Your Hangout ........................................................55
Why You Should Hang Out ........................................................57
Using Hangouts to Collaborate ...................................................58
Chat ...........................................................................................59
YouTube ...................................................................................60
Google Docs .............................................................................60
Hangouts on Air: What to Do When More Than 10 People Show Up ............................................61
Tying It All Together ....................................................................63
5 Using Google+ in the Process of Fundraising 65
More Is Not a Goal .......................................................................66
Google+ Is Perfect for Research ..................................................66
Listen and Observe ..................................................................68
Use Your Circles ......................................................................68
Research Prospects ..................................................................69
Tying It All Together ....................................................................69
6 Engaging Your Donors with Google+ 71
Interacting with Posts on Google+ .............................................72
+1-ING ......................................................................................72
Commenting ............................................................................72
Tagging .....................................................................................74
Sharing ......................................................................................74
Hangouts ...................................................................................75
Sharing Your Own Posts ..............................................................75
Broadcasting Hangouts ................................................................76
Tying It All Together ....................................................................76
Putting It into Practice: Monterey Bay Aquarium 77
7 Using Google + to Ask for Money and Advocacy 81
A Word of Warning......................................................................82
Building the Support for Advocacy ............................................82
Types of Advocacy ..................................................................82
Using Google+ to Ask for Money ...............................................86
A Sure Way to Not Raise Money ..........................................86
Make It an Event .....................................................................86
Tying It All Together ....................................................................88
8 Using Google+ to Thank Donors 89
Thanking Is Part of Your Nonprofit’s Mission ........................90
Mix It Up ........................................................................................90
It’s Not About the Nonprofit ......................................................91
Surprising Donors by Using Google+ to Say Thank You .......92
Tying It All Together ....................................................................94
9 It’s Your Turn 95