- Copyright 2014
- Dimensions: 234X156
- Pages: 304
- Edition: 1st
-
Book
- ISBN-10: 1-292-01491-1
- ISBN-13: 978-1-292-01491-3
“Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place.”
Toni Hunter, Partner, George Hay Chartered Accountants
“This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner.”
Charlie Lawson, National Director, BNI UK & Ireland
The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.
Discover:
- Simple steps to build your profile
- How to market and sell yourself with ease and confidence
- Techniques to make your clients come to you
“If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way.”
Richard Newton, award-winning author of The Management Book
Table of Contents
- Part 1: Determining what your thing is
- Chapter 1: Why do you want to become the Go-To-Expert?
- Chapter 2: What is going to be your thing?
- Part 2: Packaging your brand
- Chapter 3: How to make your services irresistible to clients
- Chapter 4: How to craft the right impression
- Chapter 5: How to use your content to reinforce your expertise
- Part 3: How to build your visibility and profile to generate high-quality, warm leads
- Chapter 6: Networking your way to success
- Chapter 7: Publishing your way to success
- Chapter 8: Speaking your way to success
- Chapter 9: Using PR to open doors
- Chapter 10: Successful seminar selling
- Part 4: Turning leads into clients
- Chapter 11: Managing your sales pipeline
- Chapter 12: Honing your selling skills
- Part 5: The business of your brand
- Chapter 13: Curing the growing pains
- Chapter 14: How to build your team
- Chapter 15: How to keep your knowledge fresh
- Chapter 16: Building your plan and making it happen
- Index