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The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business, 2nd Edition

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The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business, 2nd Edition

Book

  • Your Price: $18.39
  • List Price: $22.99
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Description

  • Copyright 2016
  • Dimensions: 216X138
  • Pages: 296
  • Edition: 2nd
  • Book
  • ISBN-10: 1-292-08514-2
  • ISBN-13: 978-1-292-08514-2

In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you:

  • The essential knowledge you need to write a winning business plan – quickly and without fuss
  • Guidance on how to focus throughout on the plan’s purpose – to win backing
  • Samples of what a good plan looks like, so you can benchmark your own as you write it
  • Checklists, tips, examples and milestones to ensure you’re on target
  • Prompts to reflect on, evaluate and learn from your experience

With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

Sample Content

Table of Contents

  • Part 1: Preparing your plan
  • Chapter 1 - Essential preparation
  • Part 2: Writing your plan
  • Chapter 2 - The business
  • Chapter 3 - Market demand
  • Chapter 4 - Competition
  • Chapter 5 - Strategy
  • Chapter 6 - Resources
  • Chapter 7 - Financials and forecasts
  • Chapter 8  - Risk, opportunity and sensitivity
  • Chapter 9 - Conclusion
  • Part 3: Using your plan
  • Chapter 10 - Pitching your plan
  • Chapter 11 - Setting targets
  • Chapter 12 - Performing to plan
  • Epilogue: Beware these characters!
  • Appendices
  • Appendix A: Deriving competitive position
  • Appendix B: Structured interviewing of customers
  • Appendix C: An example business plan
  • Appendix D: Further reading
  • Index

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