Home > Store

Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures

Register your product to gain access to bonus material or receive a coupon.

Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures

eBook (Watermarked)

  • Your Price: $22.39
  • List Price: $27.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ


  • Copyright 2005
  • Dimensions: 6" x 9"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-204491-9
  • ISBN-13: 978-0-13-204491-2

If you're starting a business, the statistics prove that your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields. This is the first book to provide a methodology for finding those extraordinary opportunities. Shane shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. You'll learn how to take into account crucial issues such as network externalities, and the emergence of dominant designs and technical standards. Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. Based on an MBA course taught at MIT, the University of Maryland, and Case Western Reserve University, it brings together insights that were previously scattered across multiple publications -- or never published at all.

Sample Content

Table of Contents



 1. Selecting the Right Industry.

 2. Identifying Valuable Opportunities.

 3.  Managing Technological Evolution.

 4. Identifying and Satisfying Real Market Needs.

 5. Understanding Customer Adoption. 

 6. Exploiting Established Company Weaknesses.

 7. Managing Intellectual Property.

 8. Appropriating the Returns to Innovation.

 9. Choosing the Right Organizational Form.

10. Managing Risk and Uncertainty.




Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership