Financial Times Guide to Social Media Strategy, The: Boost Your Business, Manage Risk And Develop Your Personal Brand

Description

The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies.

You’ll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand.

You’ll also discover plans and processes to manager and mitigate against the risks of social media.

This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance.

Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators.

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Sample Content

Table of Contents

• PART 1 - PLAN: DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY
• 1 Defining your objectives
• 2 Measuring success
• 3 Creating an operating system
• PART 2 - DO: HARNESSING THE POWER OF SOCIAL MEDIA TO BOOST YOUR BUSINESS
• 4 Delivering a core social media programme
• 5 Making the most of social intelligence
• 6 Using social media to enhance your sales and marketing
• 7 Embracing social customer service
• 8 Reinvigorating your internal communications
• 9 Transforming your corporate culture
• PART 3 - CHECK: MANAGING RISKS AND MEASURING PERFORMANCE
• 10 Avoiding problems and handling crises
• 11 Auditing your performance
• PART 4 - BE: DEVELOPING YOUR PERSONAL PROFILE AND LEADERSHIP SKILLS
• 12 Enhancing your social media literacy
• 13 Managing your personal brand
• 14 Using social media as a leadership tool

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