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Financial Times Guide to Business Start Up 2014, The: The Most Comprehensive Annually Updated Guide for Entrepreneurs

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Financial Times Guide to Business Start Up 2014, The: The Most Comprehensive Annually Updated Guide for Entrepreneurs

eBook (Watermarked)

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  • List Price: $44.99
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  • Copyright 2014
  • Dimensions: 6-1/4" x 9-1/4"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-375580-0
  • ISBN-13: 978-0-13-375580-0

Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf.

Annually updated, this edition covers the latest legal and financial changes you need to be aware of following the 2013 Budget. There’s also essential new content on shaping up for the digital marketplace and how to develop your online presence, benefit from social media and advertise effectively online.

This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, recruiting staff, building customer relationships, sales, marketing, VAT and much more.

Everything you need to know to make your start up a success.

Sample Content

Table of Contents


Updates and further information

1. You and your ideas

2. Who will buy?

3. A spot of coaching

4. Your business identity

5. Are you sure?

6. The business plan

7. Timing the jump

8. Less than 100 per cent

9. Off the peg

10. Franchises

11. Beating the pirates

12. The right name

13. Getting the message across

14. Getting new customers

15. Building customer relationships

16. How to set a price

17. Choosing your workplace

18. Information technology - and other equipment

19. Professional back-up

20. Getting the right staff

21. Your rights and duties as an employer

22. Your business and the environment

23. Insurance

24. Forecasting

25. Raising the money

26. Staying afloat

27. Moving ahead

28. Not waving but drowning

29. Keeping the record straight

30. Tax

31. VAT

32. Pensions and retirement




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