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Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love
- By Brian D. Till, Donna D. Heckler
- Published Feb 1, 2010 by FT Press.
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Description
- Copyright 2010
- Edition: 1st
- eBook
- ISBN-10: 0-13-706124-2
- ISBN-13: 978-0-13-706124-2
This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats.
Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.
“Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....