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Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce
Chapter 1: Ecommerce Analytics Creates Business Value and Drives Business Growth
Chapter 2: The Ecommerce Analytics Value Chain
Chapter 3: Methods and Techniques for Ecommerce Analysis
Chapter 4: Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis
Chapter 5: Ecommerce Analytics Data Model and Technology
Chapter 6: Marketing and Advertising Analytics in Ecommerce
Chapter 7: Analyzing Behavioral Data
Chapter 8: Optimizing for Ecommerce Conversion and User Experience
Chapter 9: Analyzing Ecommerce Customers
Chapter 10: Analyzing Products and Orders in Ecommerce
Chapter 11: Attribution in Ecommerce Analytics
Chapter 12: What Is an Ecommerce Platform?
Chapter 13: Integrating Data and Analysis to Drive Your Ecommerce Strategy
Chapter 14: Governing Data and Ensuring Privacy and Security
Chapter 15: Building Analytics Organizations and Socializing Successful Analytics
Chapter 16: The Future of Ecommerce Analytics