The first e-commerce book that tells you how to get product orders from the Buy button to the doorstep-quickly, cost effectively, and hassle free!
The first complete e-commerce guide to e-logistics and fulfillment!
Almost 40% of the cost of selling online takes place after the customer presses the Buy button. At that moment-when the visitor becomes a customer-the most crucial part of the relationship begins. Payment processing, order fulfillment, product delivery, and product returns handling are the largest gaps in electronic commerce today. These essential but unglamorous, messy, and often expensive functions are not optional in true e-business. They can make or break your customer relationships, profitability, and future business.
Identifying and managing these functions, termed e-commerce logistics and e-fulfillment, are the subjects of this book.
Inside, find helpful advice on how to:
Useful tools such as planning templates, checklists, and spreadsheets are included throughout the book and at www.bayles.com. Whether you're an electronic commerce or logistics practitioner or provider, this book will be an extremely useful addition to the "How To" books of your library.
Click here for a sample chapter for this book: 0130303283.pdf
The Organization of This Book.
1. The Next Big Challengein Electronic Commerce.
The E-Logistics Landscape. Where Will You Play? What Business Are You In? Integrating with Inventory and Fulfillment. Providing Customer Service. Four Customer Service Needs. Measuring Success. Developing the Customer Relationship. Branding, Launching, and Promoting Your Site. Resources.
Important Rules and Regulations. Protecting Consumers' Privacy Online. The Children's Online Privacy Protection Rule. Project TooLate.com: A Real-Life Horror Story. Defining Your Business Processes. Resources.
Some Basic Methods for Measuring Financial Value of the E-Business Proposal. E-Business Cost Reduction Potential. Costs of Acquiring Customers vs Retaining Them. Cost Savings. Reductions in Cost of Supply and Cost of Sales. Costs of an E-Business Site. Choosing a Project to Demonstrate ROI. Sample ROI Calculation Worksheets. Resources.
Who's Who and What They Do in Credit Card Processing. The Unique Challenges of Internet Merchants. Serious Stuff. Internet Fraud. Internet Taxation. Resources.
Chasing Empty Shopping Carts. Customer Service Creates Customer Loyalty. Multiple Contact Points. Customer Self-Service. From Call Centers to Contact Centers to Commerce Centers. Customer Relationship Management Systems. Web-Enabling the Call Center. Call-Enabling the Web Center. Resources.
How to Offer “Free” Shipping. How E-Commerce Is Changing Transportation and Logistics. The Big Home Run. Online Shipping Tools for E-Commerce Sites. Resources.
Offline Retail Fulfillment Models. Online Fulfillment Models. E-Fulfillment Processes. Resources.
The Profit Potential of Going Global. Resources.
The Essential Ingredient. Integration. XML. Emerging Data Exchange Standards. Open Buying on the Internet. BizTalk. Information and Content Exchange. RosettaNet. CommerceNet's eCo. The Real Competition. OTAs-Oh, Those Acronyms! Resources.
What Is Reverse Logistics? Barriers to Reverse Logistics. The Special Challenges of Electronic Commerce. Toughening Up Return Policies. Reverse Logistics and Environmental Impact. Developing a Reverse Logistics Strategy. Handling International Returns. Return Merchandise Authorization (RMA) Process. Reverse Logistics Glossary. Resources.
The Pros and Cons of Outsourcing. What About Drop Shipping? Evaluating Potential Outsourcing Partners. Fourth-Party Logistics Providers. Preparing for Outsourcing. Major E-Logistics and E-Fulfillment Players. Resources.
In Their Own Words: Two User Perspectives. Lucky Brand Jeans, a Division of Liz Claiborne Starting Up an Online Channel. Ingram Micro, World-Class Computer Products Distributor and E-Commerce Provider.
Almost 40 percent of the cost of selling online takes place after the customer presses the Buy button. At that moment-when the visitor has just become a customer-the most crucial part of the relationship just begins. Payment processing, order fulfillment, product delivery, and product returns handling are the largest gaps in electronic commerce today. These important but unglamorous, messy, and often expensive functions are not optional in true e-business. They can make or break your customer relationships, profitability, and future business.
Identifying and managing these functions, termed e-commerce logistics and e-fulfillment, is the subject of this book.
Until now, most merchants thought electronic commerce was achieved by hooking an online catalog to one of the many electronic shopping cart packages, then waiting for orders to be emailed to them. Not one key electronic commerce vendor mentions that the real work for the merchant actually starts when the order is received. This book demystifies a process that is sure to be new for most B2B and B2C online merchants today.
Here are other features that distinguish this book.
This book is aimed at technically savvy executives, information technology professionals, and other enterprise leaders who are faced with the challenge of delivering the goods their organizations sell online. Whether the reader is an electronic commerce or logistics practitioner or provider, this book will be an extremely useful addition to the "How To" books of his or her library.The Organization of This Book
The first three chapters of the book describe the issues and tasks surrounding setting up and costing an electronic commerce infrastructure to handle e-logistics and fulfillment. Important FTC rules and regulations, defining your business processes, and calculating potential return on investment are among the many topics discussed. An infrastructure planning template and an ROI calculation spreadsheet are provided to give you a running start.
Chapters 4 through 7 tackle the challenges that take place after the Buy button is clicked. The topics of order processing, taxes, online fraud, order fulfillment, shipping, and customer service are presented and a number of checklists are provided, including a useful chart to help you determine what is taxable.
Chapters 8 through 10 cover the convergence of e-commerce and logistics on a global scale, including taxation of international e-commerce transactions, emerging data exchange standards, and reverse logistics-a field unto itself.
The final two chapters of the book wrap things up by addressing whether or not to outsource the entire e-commerce logistics and e-fulfillment processes, and offers two user perspectives by pioneers in the field.Contact Information
Although I have frequent opportunities to teach and speak throughout the world, I'm not an academician or researcherI'm out in the trenches full-time, just as you are. I always appreciate your real-world suggestions, comments, and other feedback to continue to improve the book's usefulness. You can reach me by email at
firstname.lastname@example.org, or stop by the Web site I've set up,
http://www.bayles.com, to check out the book-specific tools I've posted there and to contribute your experiences and advice. Enjoy!