Home > Store

Doing Things Right and Wrong Matters: Excellence and Relevance

Register your product to gain access to bonus material or receive a coupon.

Doing Things Right and Wrong Matters: Excellence and Relevance

eBook (Watermarked)

  • Your Price: $7.99
  • List Price: $9.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ


  • Copyright 2011
  • Dimensions: 5-3/8" x 8-1/4"
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-261519-3
  • ISBN-13: 978-0-13-261519-8

This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.

Why successful innovation requires both excellence and relevance--and how to achieve them both.

“A truly 21st century idea.” “Bigger than the Internet.” “More important than the personal computer.” These were just a few of the early impressions of the Segway Personal Transporter. So where did Segway go wrong? Certainly not in design or execution: the device is a true marvel. But relevance to customers simply wasn’t as attainable as excellence....


Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership