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Commercializing Great Products with Design for Six Sigma

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Commercializing Great Products with Design for Six Sigma

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Description

  • Copyright 2007
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-238599-6
  • ISBN-13: 978-0-13-238599-2

Optimize Every Stage of Your Product Development and Commercialization

To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals reliably and efficiently. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development.

Using a start-to-finish case study, a practical roadmap, and easy-to-use templates, Commercializing Great Products with Design for Six Sigma shows how to optimize every stage of product commercialization. Drawing on a combined sixty-five years of product experience, the authors show how to make better product and portfolio decisions; develop better business cases and benefits assessments; create better concepts and designs; scale up manufacturing more effectively; and execute better launches.

Learn how to

  • Establish infrastructure to support successful commercialization
  • Use Stage-Gate® processes to minimize risk and optimize the use of people and resources
  • Create better plans: Segment markets, define product value, estimate financial value, and position new products for success
  • Capture the "Voice of the Customer," analyze it, and use it to drive development
  • Choose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and many more
  • Develop better products and processes: Process Maps, Cause and Effects Matrices, Failure Modes and Effects Analysis, Statistical Design and Data Analysis Tools, and more
  • Test and improve product performance and reliability
  • Perform Post Mortems and apply what you've learned to your next project

Whether you're an executive, engineer, designer, marketer, or quality-control professional, Commercializing Great Products with Design for Six Sigma will help you identify more valuable product concepts and translate them into high-impact revenue sources.

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The Six Sigma Guide to Robust Design

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Table of Contents

Preface ix Acknowledgments xvii About the Authors xix Section I Getting Started 1 Chapter 1 What Is Design for Six Sigma? 3

Design for Six Sigma Defined 3

The Risk of Development 4

A Little History 5

An Overview of the Methodology 7

Chapter 2 The Business Case for DFSS 11

The Product Life Cycle 11

Where Have All the Vacuum Tubes Gone? 13

Understanding Dynamic Markets: The Kano Model 15

The Role of DFSS 18

Chapter 3 Six Sigma Financial Metrics 21

Candy Wrapper Film: A DFSS Case Study 21

How to Measure Success in a DFSS Project 22

The Cost of Long-Term Variation 33

Chapter 4 Project Identification and Portfolio Management 41

Linking Projects to Strategy 41

The Project Charter 42

DFSS Projects Linked to Financial Results 43

Project Hopper and Pipeline Management 46

Managing the Commercialization Pipeline 48

Technology Platform Projects 48

Project Pipeline Scorecard 48

Chapter 5 Stage-Gate Processes 51

The Stage-Gate Structure 51

Stage-Gate 1: Opportunity Assessment 53

Stage-Gate 2: Market Analysis and Product Definition 55

Stage-Gate 3: New Product Concept Finalized 55

Stage-Gate 4: Design of the New Product and Supporting Manufacturing Process 58

Stage-Gate 5: Validate Product and Process Design 58

Stage-Gate 6: Product Launch Plan 60

Managing the Stage-Gate Process 62

Chapter 6 Project Management 67

DFSS Project Roadmaps 67

Developing the Project Schedule 69

Project Schedule Management 73

Good Project Management 74

Section II Preparing the Business Plan 75 Chapter 7 Business Plan Overview 77

Review of the Business Plan at Gate 3 77

Components of the Business Plan 77

Chapter 8 Market Segmentation 83

The Financial Value of Market Segmentation 83

Developing the Segmentation Strategy 89

Chapter 9 Identifying Market Opportunities 93

The SWOT Analysis 93

Developing the Ratings by Market Segment 95

SWOT Analysis Results 97

The Market FMEA 98

Chapter 10 Defining Product Value 101

The Value Concept 101

Making Quality a Weapon 102

Mapping the Value Chain 105

Tools for Defining Value 107

Chapter 11 Estimating Financial Value 109

Calculating the Project Value 109

How to Handle Fixed Costs 110

Examining the Project Returns 115

Chapter 12 Product Positioning 123

The Market Perceived Quality Profile 123

Product Positioning Maps 129

Section III The Voice of the Customer 131 Chapter 13 Concept Development 133

The Concept Development Process 133

Concept Development Applications 135

Advantages of the Concept Development Proce

Index

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