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Commercializing Great Products with Design for Six Sigma
- By Randy C. Perry, David W. Bacon
- Published Oct 24, 2006 by Pearson.
Book
- Sorry, this book is no longer in print.
Description
- Copyright 2007
- Edition: 1st
- Book
- ISBN-10: 0-13-238599-6
- ISBN-13: 978-0-13-238599-2
Optimize Every Stage of Your Product Development and Commercialization
To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals reliably and efficiently. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development.
Using a start-to-finish case study, a practical roadmap, and easy-to-use templates, Commercializing Great Products with Design for Six Sigma shows how to optimize every stage of product commercialization. Drawing on a combined sixty-five years of product experience, the authors show how to make better product and portfolio decisions; develop better business cases and benefits assessments; create better concepts and designs; scale up manufacturing more effectively; and execute better launches.
Learn how to
- Establish infrastructure to support successful commercialization
- Use Stage-Gate® processes to minimize risk and optimize the use of people and resources
- Create better plans: Segment markets, define product value, estimate financial value, and position new products for success
- Capture the "Voice of the Customer," analyze it, and use it to drive development
- Choose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and many more
- Develop better products and processes: Process Maps, Cause and Effects Matrices, Failure Modes and Effects Analysis, Statistical Design and Data Analysis Tools, and more
- Test and improve product performance and reliability
- Perform Post Mortems and apply what you've learned to your next project
Whether you're an executive, engineer, designer, marketer, or quality-control professional, Commercializing Great Products with Design for Six Sigma will help you identify more valuable product concepts and translate them into high-impact revenue sources.
Sample Content
Online Sample Chapter
The Six Sigma Guide to Robust Design
Downloadable Sample Chapter
Download the Sample Chapter from this book.
Table of Contents
Preface ix Acknowledgments xvii About the Authors xix Section I Getting Started 1 Chapter 1 What Is Design for Six Sigma? 3
Design for Six Sigma Defined 3
The Risk of Development 4
A Little History 5
An Overview of the Methodology 7
Chapter 2 The Business Case for DFSS 11The Product Life Cycle 11
Where Have All the Vacuum Tubes Gone? 13
Understanding Dynamic Markets: The Kano Model 15
The Role of DFSS 18
Chapter 3 Six Sigma Financial Metrics 21Candy Wrapper Film: A DFSS Case Study 21
How to Measure Success in a DFSS Project 22
The Cost of Long-Term Variation 33
Chapter 4 Project Identification and Portfolio Management 41Linking Projects to Strategy 41
The Project Charter 42
DFSS Projects Linked to Financial Results 43
Project Hopper and Pipeline Management 46
Managing the Commercialization Pipeline 48
Technology Platform Projects 48
Project Pipeline Scorecard 48
Chapter 5 Stage-Gate Processes 51The Stage-Gate Structure 51
Stage-Gate 1: Opportunity Assessment 53
Stage-Gate 2: Market Analysis and Product Definition 55
Stage-Gate 3: New Product Concept Finalized 55
Stage-Gate 4: Design of the New Product and Supporting Manufacturing Process 58
Stage-Gate 5: Validate Product and Process Design 58
Stage-Gate 6: Product Launch Plan 60
Managing the Stage-Gate Process 62
Chapter 6 Project Management 67DFSS Project Roadmaps 67
Developing the Project Schedule 69
Project Schedule Management 73
Good Project Management 74
Section II Preparing the Business Plan 75 Chapter 7 Business Plan Overview 77Review of the Business Plan at Gate 3 77
Components of the Business Plan 77
Chapter 8 Market Segmentation 83The Financial Value of Market Segmentation 83
Developing the Segmentation Strategy 89
Chapter 9 Identifying Market Opportunities 93The SWOT Analysis 93
Developing the Ratings by Market Segment 95
SWOT Analysis Results 97
The Market FMEA 98
Chapter 10 Defining Product Value 101The Value Concept 101
Making Quality a Weapon 102
Mapping the Value Chain 105
Tools for Defining Value 107
Chapter 11 Estimating Financial Value 109Calculating the Project Value 109
How to Handle Fixed Costs 110
Examining the Project Returns 115
Chapter 12 Product Positioning 123The Market Perceived Quality Profile 123
Product Positioning Maps 129
Section III The Voice of the Customer 131 Chapter 13 Concept Development 133The Concept Development Process 133
Concept Development Applications 135
Advantages of the Concept Development Proce
Index
Download the Index file from this book.