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This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.
Create “Opening Gambits” that grab your presentation audience from the very first instant!
Picture your audience at the start of your presentation. Where are their minds? Chances are, not on you. Maybe they’re thinking about an urgent message, the NASDAQ, their next appointment or overdue report, or the fight they just had with their significant other. If you launch at full speed, you’ll vault ahead of them. Instead, use an Opening Gambit to capture them immediately…