Home > Store

Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, 3rd Edition

Register your product to gain access to bonus material or receive a coupon.

Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, 3rd Edition

Best Value Purchase

Book + eBook Bundle

  • Your Price: $31.04
  • List Price: $53.98
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ

More Purchase Options


  • Your Price: $21.59
  • List Price: $26.99
  • Usually ships in 24 hours.

eBook (Watermarked)

  • Your Price: $21.59
  • List Price: $26.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ



Shows how environmental and recent economic crises have stemmed from failed corporate strategies and provides specific global solutions.

  • Powerful new ways to improve business growth while also improving the quality of life.
  • Discusses the oil price spike, the world food shortage, and the sub-prime crisis as failed business strategies and provides detailed solutions.
  • New discussions of The Water Initiative (a start up company in Mexico focused on the underserved); and Enterprising Health (a similar US based project).
  • Description

    • Copyright 2010
    • Dimensions: 6" x 9"
    • Pages: 352
    • Edition: 3rd
    • Book
    • ISBN-10: 0-13-704232-9
    • ISBN-13: 978-0-13-704232-6
    • eBook (Watermarked)
    • ISBN-10: 0-13-216164-8
    • ISBN-13: 978-0-13-216164-0

    Today’s era of economic crisis has sent a powerful message: The age of "mercenary" capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen. In Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Stuart L. Hart presents new strategies for identifying sustainable products, technologies, and business models that will drive urgently needed growth and help solve social and environmental problems at the same time.

    Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to craft your optimal sustainability strategy and overcome the limitations of traditional "greening" approaches. In this edition, he presents new and updated case studies from the United States and around the world, demonstrating what’s working and what isn’t. He also guides business leaders in building an organizational "infrastructure for sustainability"--one that can survive budgeting and boardrooms, recharging innovation and growth throughout your enterprise. Discover:

    · The new business case for pursuing sustainable capitalism

    · Sustainability strategies that go far beyond environmental sensitivity

    · How to fully embed your enterprise in the local context--and why you should

    · Tactics for making long-term sustainability work in a short-term world

    Sample Content

    Online Sample Chapter

    Capitalism at the Crossroads: From Obligation to Opportunity

    Sample Pages

    Download the sample pages (includes Chapter 1 and Index)

    Table of Contents

    About the Author . . . xi

    Acknowledgments . . . xii

    Preface: Al Gore, Former Vice President of the United States . . . xxiii

    Foreword: Fisk Johnson, Chairman and CEO, S. C. Johnson & Son, Inc. . . . xxvi


    Prologue: Reinventing Capitalism for the Post-Crisis World . . . 3

    The Great Disruption . . . 4

    The Best of Times, The Worst of Times . . . 5

    Environmental Meltdown? . . . 8

    The Demise of Development . . . 10

    Implications for Corporations . . . 13

    The Fork in the Road . . . 15

    Chapter 1: From Obligation to Opportunity . . . 19

    The Great Trade-Off Illusion . . . 21

    The Greening Revolution . . . 23

    Shattering the Trade-Off Myth. . . . 25

    Breaking Free of Command-and-Control . . . 26

    Beyond Greening . . . 30

    Raging Against the Machine . . . 33

    Smart Mobs Versus Smart Globalization . . . 35

    Becoming Indigenous . . . 38

    The Road Ahead . . . 41

    Overview of the Book . . . 43

    Chapter 2: Worlds in Collision . . . 51

    The Three Economies . . . 53

    Collision Course . . . 60

    New Lenses on the Global Market . . . 62

    Developed Markets: Reducing Corporate Footprint . . . 65

    Emerging Markets: Avoiding the Collision . . . 68

    Traditional Markets: Serving Real Needs . . . 72

    The Value Proposition . . . 76

    Chapter 3: The Sustainable Value Portfolio . . . 79

    Sustainability Buzzwords . . . 80

    Elements of Shareholder Value . . . 81

    The Buzzword Sort . . . 84

    Connecting the Dots: The Sustainable Value Portfolio . . . 87

    Charting the Sustainable Value Portfolio . . . 97

    The Road to Sustainability . . . 99

    Pursuing the White Space. . . . 104


    Chapter 4: Clean Technology and Creative Destruction . . . 111

    Continuous Improvement Versus Creative Destruction . . . 112

    From Textile Dyes to Biomaterials . . . 118

    Using Carbon Dioxide to Change the World . . . 120

    Developing an Ecomagination . . . 122

    Whole-Systems Thinking . . . 124

    Reinventing the Wheels . . . 128

    Technologies of Liberation . . . 131

    Eating Your Own Lunch . . . 133

    Chapter 5: Innovation from the Bottom-Up . . . 137

    On the Horns of a Dilemma . . . 138

    Birth of BoP. . . 139

    The Tip of the Iceberg . . . 141

    Creative Creation . . . 146

    Driving Innovation from the Base of the Pyramid . . . 149

    Connecting the World. . . 151

    Food, Health, and Hope? . . . 155

    Power to the People . . . 158

    The Great Convergence . . . 162

    A New Development Paradigm . . . 165

    Taking the Great Leap . . . 167

    Chapter 6: Raising the Base of the Pyramid . . . 171

    BoP Pioneers . . . 172

    It’s the Business Model, Stupid . . . 173

    Assessing Sustainability Impact . . . 189

    Village Phones: The Triple Bottom Line . . . 192

    The MNC Advantage . . . 196

    A Common Cause . . . 197


    Chapter 7: Broadening the Corporate Bandwidth . . . 203

    Learning from Ladakh . . . 204

    The Post-Development Challenge . . . 207

    Radical Transactiveness. . . 211

    Fanning Out: Extending the Scope of the Firm . . . 213

    Fanning In: Integrating Diverse and Disconfirming Information . . . 217

    Expanding Our Concept of the Global Economy . . . 222

    From Alien to Native . . . 224

    Chapter 8: Developing Native Capability . . . 227

    Next Generation Strategies and Skills . . . 229

    Engage First, Design Second . . . 230

    Coinvent Custom Solutions . . . 234

    Fail Small, Learn Big . . . 237

    Fly Under the Radar . . . 239

    Work with Nontraditional Partners . . . 242

    Build Social, Not Legal, Contracts . . . 244

    Moving Beyond the Multinational Model . . . 248

    Chapter 9: Re-Embedding Innovation Strategy . . . 253

    Comparing Apples and Oranges . . . 254

    Toward a Base of the Pyramid Protocol . . . 257

    Learning by Doing . . . 262

    Taking the Initiative on Water . . . 267

    The Three Big Challenges . . . 273

    Leading the Next Great Transformation . . . 276

    Chapter 10: Building the Sustainable Global Enterprise . . . 281

    Making It Happen in the Real World . . . 283

    Aligning the Organization . . . 293

    Building the Cathedral . . . 300

    Postscript . . . 302

    Epilogue: Looking Forward . . . 307

    Draining the Swamp . . . 308

    The Next Tsunami . . . 310

    Who Will Be the Twenty-First Century Watchdog? . . . 312

    Index . . . 315


    Submit Errata

    More Information

    InformIT Promotional Mailings & Special Offers

    I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


    Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

    This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

    Collection and Use of Information

    To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

    Questions and Inquiries

    For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

    Online Store

    For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


    Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

    Contests and Drawings

    Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


    If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

    Service Announcements

    On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

    Customer Service

    We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

    Other Collection and Use of Information

    Application and System Logs

    Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

    Web Analytics

    Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

    Cookies and Related Technologies

    This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

    Do Not Track

    This site currently does not respond to Do Not Track signals.


    Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


    This site is not directed to children under the age of 13.


    Pearson may send or direct marketing communications to users, provided that

    • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
    • Such marketing is consistent with applicable law and Pearson's legal obligations.
    • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
    • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

    Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

    Correcting/Updating Personal Information

    If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


    Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

    Sale of Personal Information

    Pearson does not rent or sell personal information in exchange for any payment of money.

    While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

    Supplemental Privacy Statement for California Residents

    California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

    Sharing and Disclosure

    Pearson may disclose personal information, as follows:

    • As required by law.
    • With the consent of the individual (or their parent, if the individual is a minor)
    • In response to a subpoena, court order or legal process, to the extent permitted or required by law
    • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
    • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
    • To investigate or address actual or suspected fraud or other illegal activities
    • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
    • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
    • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


    This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

    Requests and Contact

    Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

    Changes to this Privacy Notice

    We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

    Last Update: November 17, 2020