SPECIAL OFFERS
Keep up with new releases and promotions. Sign up to hear from us.
Register your product to gain access to bonus material or receive a coupon.
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB The open industry format known for its reflowable content and usability on supported mobile devices.
PDF The popular standard, used most often with the free Acrobat® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters.
Brilliant Pitch will equip people to tackle pitch situations (however tough), improve their own skills and, importantly, leave them enthused about the idea of pitching and looking forward to the next one. It will do so first by outlining how to approach any pitch, then how to tailor the approach in different situations. There are secrets from the masters. There are pitch stories. (Such as the agency which pitched to British Rail, and deliberately kept them waiting in reception for an hour, with bad refreshments and no explanation for the delay…) The book brings the process to life, rather than simply listing things to do. It shows readers how they, too, can become great at pitching.
Brilliant outcomes:
About the author
Acknowledgements
1 So how good are you... really?
2 It's OK if you haven't done it before: the importance of clarity
3 Basic mistakes: ever seen Dragons' Den...?
4 How not to make assumptions – finding out what they really want
5 Now do your homework (sorry - no substitute)
6 The most important ‘p’ in pitch... is people
7 About teamwork
8 The time to win the pitch is before you do the pitch
9 Anytime, anyplace, anywhere: the 'elevator pitch'
10 What to do when what they want is not the same as what they need
11 Pitching for entrepreneurs: backing the rider or backing the horse
12 Victory is not about coming up with the right answer
13 Pitching to procurement professionals
14 Busking it: how to pitch without a pitch
15 Magic, theatre, genius and other myths about pitching
16 Masterclass: it doesn't get any better than this