Home > Store

Break From the Pack: How to Compete in a Copycat Economy

Register your product to gain access to bonus material or receive a coupon.

Break From the Pack: How to Compete in a Copycat Economy

eBook (Watermarked)

  • Your Price: $26.39
  • List Price: $32.99
  • About Watermarked eBooks
  • This PDF will be accessible from your Account page after purchase and requires the free Adobe® Reader® software to read it.

    The eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

    Watermarked eBook FAQ


  • Copyright 2007
  • Edition: 1st
  • eBook (Watermarked)
  • ISBN-10: 0-13-613679-6
  • ISBN-13: 978-0-13-613679-8

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take customers far beyond mere "satisfaction," and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid "12 Step" program for transforming leadership behavior to lead the charge -- and leave competitors in the dust.

Sample Content

Table of Contents

Prologue          1

Part I   Resisting the Pull of the Pack

Chapter 1        Welcome to Commodity Hell: The Perils of the Copycat Economy  15

Chapter 2        How to Lose: Ten Compulsions Guaranteed to Keep You Mired in the Pack  37

Chapter 3        The Madonna Effect and the Willie Nelson Principle: The Power of Calculated Reinvention  63

Chapter 4        Curious, Cool, and Crazy: Building a Culture of Disciplined Lunacy  85

Part II  How to Break from the Pack

Chapter 5        Dominate or Leave  107

Chapter 6        Put the Pieces Together for a Higher Cause  133

Chapter 7        Build a Defiant Pipeline  155

Chapter 8        Take Your Customer to an Impossible Place  177

Chapter 9        Take Innovation Underground  201

Chapter 10      Consolidate for Cool  225

Part III How You Can Lead the Pack

Chapter 11      You, the Leader of the Pack: A 12-Step Recovery Program  253

Epilogue  283

Index  287


Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership