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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, 2nd Edition

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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, 2nd Edition


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  • Copyright 2013
  • Dimensions: 6" x 9"
  • Pages: 400
  • Edition: 2nd
  • Book
  • ISBN-10: 0-7897-4972-6
  • ISBN-13: 978-0-7897-4972-7

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!


• Choose today’s best social media tools for your personal goals

• Build an authentic storyline and online identity that gets you the right opportunities

• Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+

• Build connections and prove expertise by sharing video on YouTube and Vimeo

• Find yourself on search engines and then optimize your personal online presence

• Promote your events, accomplishments, victories…and even defeats and lessons learned

• Integrate online and offline networking to get more from both

• Reach people with hiring authority and budgets on LinkedIn

• Use Twitter to share the ideas and passions that make you uniquely valuable

• Avoid “killer” social networking mistakes

• Leverage your online expert status to become a published author or public speaker

• Measure the success of your social media branding

• Get new projects or jobs through your online friends and followers

Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.

Sample Content

Online Sample Chapter

Welcome to the Party: Promotion and Personal Branding via Social Media

Table of Contents

I  Why Do I Care About Self-Promotion?    1

1  Welcome to the Party    3

What Is Self-Promotion?    5

Why Is Self-Promotion Important?    5

What Self-Promotion Is Not    6

What Can Self-Promotion Do for You and Your Career?    6

Personal Branding    6

What Is Personal Branding?    7

Go Brand Yourself    7

How to Build Your Brand    8

The Five Universal Objectives of Personal Branding    10

Discover Your Passion (Passion Is Fundamental to Achieving Your Goals)    10

Be Bold (It’s Okay to Talk About Yourself)    11

Tell Your Story (Your Story Is What Makes You Special)    13

Create Relationships (Relationships Lead to Opportunities)    14

Take Action (Even a Small Step Is a Step Forward)    15

Who Needs Self-Promotion?    16

Meet Our Heroes    18

2  How Do You Fit in the Mix?    21

The Basics of Building Your Personal Brand Story    23

Writing Your Personal Brand Autobiography    23

Prioritizing When Writing Your Personal Brand Story    24

Writing Your Personal Brand Biography    25

How Do Our Heroes Use the Personal Brand Biography?    27

Telling Your Complete Brand Story    30

The Law of Anecdotal Value    32

Surround Yourself with People Who Have Passion    33

Sharing Memories and Stories    33

Do’s and Don’ts of Telling Your Story    34

1. Don’t Post Pictures That Would Shock Your Mother    35

2. Don’t View Your Personal Brand Story as a Sales Pitch    35

3. Don’t Post Something You Will Regret Later    35

4. Don’t Ask for Things First    Ask for Things Second    36

5. Don’t Get Distracted    36

6. Don’t Underestimate the Power of Your Network    36

7. Do Invest in Yourself    37

8. Do Invest in Other People    37

9. Do Be Visible and Active    37

10. Do Take Some Time for Yourself    37

II  Your Network Is Your Castle–Build It         39

3  Blogging: Telling Your Story        41

What Is Blogging?    43

A Clarification of Terms        45

Why Should You Blog?    45

Choose Your Blogging Platform


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