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Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

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Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure


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Learn what accounts for the continued success of the 3% top performing multinational corporations and how to bennefit from their strategies.

  • Based on systematic research covering the largest 1,000 US companies over a full decade.
  • Compares for the first time the traits and habits of firms that achieved long term success with firms that experienced long run failure
  • Provides actionable recommendations for building strategy, identifying market space, and managing the tensions between agility, discipline, and focus.


  • Copyright 2006
  • Dimensions: 6" x 9"
  • Pages: 432
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-276231-5
  • ISBN-13: 978-0-13-276231-1

What keeps great companies winning, year after year, even as yesterday's most hyped businesses fall by the wayside? It's not what you think -- or what you've read. To find the real answers, strategic management expert Alfred Marcus systematically reviewed detailed performance metrics for the 1,000 largest U.S. corporations, identifying 3% who've consistently outperform their industry's averages for a full decade. Many of these firms get little publicity: firms like Amphenol, Ball, Family Dollar, Brown and Brown, Activision, Dreyer's, Forest Labs, and Fiserv. But their success is no accident: they've discovered patterns of success that have largely gone unnoticed elsewhere. Marcus also identified patterns associated with consistently inferior performance: patterns reflected in many of the world's most well-known companies. Drawing on this unprecedented research, Big Winners and Big Losers shows you what really matters most. You'll learn how consistent winners build the strategies that drive their success; how they move towards market spaces offering superior opportunity; and how they successfully manage the tensions between agility, discipline, and focus. You'll learn how to identify the right patterns of success for your company, build on the strengths you already have, realistically assess your weaknesses, and build sustainable advantage one step at a time, in a planned and logical way.

Sample Content

Table of Contents


About the Author.


1. Persistent Winning and Losing.

2. Companies That Hit and Missed the Mark.


3. Companies That Keep Winning.

4. Sweet Spots.

5. Agility.

6. Discipline.

7. Focus.


8. Companies That Keep Losing.

9. Sour Spots.

10. Rigidity.

11. Ineptness.

12. Diffuseness.


13. Winning and Losing Practices.

14. Turnarounds.

Appendix A. Best Sellers Compared.

Appendix B. Using the Stock Market as an Indicator of Performance.

Appendix C. Additional Data on the Companies.

Appendix D. Patterns of Winning and Losing Companies.






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