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Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olson’s business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement. He first offers a complete framework for approaching and formulating green strategy, using case studies to identify potential opportunities and business benefits. Next, using real case studies, he demonstrates how to define initiatives, construct roadmaps for transforming vision into reality, and link each investment to business strategy, so businesses can accurately measure results. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s breakthrough Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet,” and introduces new technologies that make this possible. Finally, Olson assesses long-term trends that will make “green business” even more crucial in the coming years.
Part I: Establish a Strategy and Transformation Plan
Chapter 1: Driving Forces and Challenges That Organizations Face 3
Chapter 2: Formulate Green Strategy to Complement Traditional Strategy 23
Chapter 3: Green Strategy Supports Operational Improvements 43
Chapter 4: Make Green Strategy Actionable with a Proven Approach 59
Part II: Apply Proven Transformation Methods
Chapter 5: Transformation Methods and Green Sigma 85
Chapter 6: Applying Green Sigma to Optimize Carbon Emissions 107
Part III: Technology Innovations and Solutions
Chapter 7: Instrumenting the Planet for an Intelligent, Sustainable World 123
Chapter 8: Technology That Supports Instrumenting the Planet 141
Chapter 9: Business Considerations for Technology Solutions 157
Part IV: Conclusions
Chapter 10: Critical Trends Shaping the Future 175
Endnote References 185