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If you're seeking to master business analytics, case studies offer invaluable help: they expose you to the entire decision-making process, helping you practice an active role in both performing analysis and using its output to recommend optimal decisions. Now, drawing on his extensive teaching and consulting experience, Prof. Matthew Drake has created the ideal new casebook for all analytics students and practitioners.
Drake, author of the widely-praised Applied Business Analytics Casebook, now presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session. Organized by analytical technique, Advances in Business, Operations, and Product Analytics covers:
In addition to practitioners, this casebook will be especially valuable to students and faculty in undergraduate and masters' courses that cover topics in business analytics, and courses applying analytics to specific industries such as healthcare, or specific business functions such as marketing.
Part I: General Business Analytics 1
Chapter 1: VidoCo Demand Forecast Information Sharing 3
Chapter 2: Container Returns at Pasadena Water Solutions 15
Chapter 3: Developing a Business Model to Improve the Energy Sustainability of Existing Buildings 27
Chapter 4: Contracting for LTL Services at Hankey Industries 43
Chapter 5: Optimal Product Bundling at Point and Shoot Camera Shop 61
Chapter 6: Intermodal Routing for an Ocean Container 69
Part II: Analytics in the Service and Utility Industries 75
Chapter 7: Lolly's Restaurant 77
Chapter 8: Strategies for Managing Service Delivery Gaps and Service Recovery 83
Chapter 9: EverClean Energy, Inc.: Wind Energy Versus Natural Gas 95
Chapter 10: Slotting Pharmaceuticals in an Automated Dispensing Cabinet 111
Part III: Analytics in Accounting and Finance 121
Chapter 11: Tax Ramifications of S Corporation Shareholder Termination or Change of Ownership Interest 123
Chapter 12: Charleston Rigging 131
Chapter 13: Equipment Purchase and Replacement Strategy at the Fayette China Company 139
Part IV: Analytics in the Public Sector 145
Chapter 14: Using Regression to Improve Parole Board Decisions 147
Chapter 15: Redesigning Pittsburgh Port Authority's Bus Transit System 153
Part V: Analytics in Management and Ethical Decision Making 165
Chapter 16: The Bloodgate Affair: A Case of Breaking Rules and Breaching Trust? 167
Chapter 17: Trouble on the Thames: Event Disruption, Public Protest, or Public Disorder 191