Home > Store

Advanced Facebook Marketing & Advertising (Video): Companion Video to "The Like Economy"

Advanced Facebook Marketing & Advertising (Video): Companion Video to "The Like Economy"

Your browser doesn't support playback of this video. Please download the file to view it.

Downloadable Video

  • Your Price: $31.99
  • List Price: $39.99
  • About this video
  • Accessible from your Account page after purchase. Requires the free QuickTime Player software.

    Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec.

Register your product to gain access to bonus material or receive a coupon.

Buy Lessons

DRM-Free Video Downloads. Purchase and immediately download individual lessons from this video. Make your lesson selections below and click on the Buy button.

Videos can be viewed on: Windows 8, Windows XP, Vista, 7, and all versions of Macintosh OS X including the iPad, and other platforms that support the industry standard h.264 video codec. Requires the free QuickTime Player software.


Lesson 1

Lesson 1: How To Choose The Right Facebook Strategy, Downloadable Version

In this video we explore six different ways to increase sales and achieve other goals with Facebook. Should you use a page and marketing to fans through posts on your Facebook page, or just use ads to send people to your website? If email marketing already works for you, should you start marketing through fans, or just use Facebook to increase the size of your email list? And when is a group better than a business page? This video helps you choose the best Facebook strategy for your business.

Duration: 00:15:36  File Size: 31 MB


Lesson 2

Lesson 2: How Facebook Fits With Other Marketing Channels, Downloadable Version

This video covers how Facebook fits with search marketing, radio, TV, email marketing and PR. How do you divvy up messaging between Facebook pages and email? How do you synergize Facebook and PR? How can Facebook marketing increase the number of people who are searching for you in Google? This video will help you synergize all your marketing channels and get results you may not have expected Facebook to be able to help you with

Duration: 00:10:55  File Size: 20 MB


Lesson 3

Lesson 3: How To Affordably Get Lots Of The Right Fans For Your Business, Downloadable Version

It doesn't matter how many fans you have if they're not potential customers. What are the three key characteristics of good Facebook fans, and how can you ensure you get fans that have all three? What cost per fan can you expect from Facebook advertising? What advertising tactics improve your response and lower your cost per fan? This video includes proven ad copy formulas you can apply to your business to get qualified Facebook fans who are more likely to buy from you.

Duration: 00:11:31  File Size: 23 MB


Lesson 4

Lesson 4: Advanced Facebook Advertising, Downloadable Version

Anyone can advertise with Facebook but few people follow the best practices that lower costs and improve results. What are your options for turning page posts into ads and how do they work? What kind of ad will brand your business so well that you'll wish you knew about it a year ago (and you won't want your competition to find out for at least a year)? What's the number one habit of successful Facebook advertisers and how can you copy it? This video will turn you into a Facebook advertising rock star.

Duration: 00:14:40  File Size: 32 MB


Lesson 5

Lesson 5: How To Get Lots Of Subscribers To Your Facebook Profile, Downloadable Version

Did you know people who aren't your friends could subscribe to your public Facebook updates? Why is this new subscription feature such a big deal and how do you get in on it? What critical privacy settings do you need to know about before you allow subscriptions? How do you get more subscribers? This is the perfect video for people who want to be more influential in their niche.

Duration: 00:11:06  File Size: 32 MB


Lesson 6

Lesson 6: Facebook For Business To Business Marketing, Downloadable Version

If your business's customers are other busineses, you may have noticed that most Facebook tactics seem to only work for B2C companies. This video teaches proven Facebook marketing tactics tailor-made for B2B companies. What are the top four social sites for B2B and how do they fit together? How can you overcome being boring and get prospects to engage with your company? What little-known PR tactic will separate you from your competition? This video will make your B2B company a superstar in its category.

Duration: 00:13:20  File Size: 29 MB


Lesson 7

Lesson 7: Increasing Facebook Fan Page Interaction And Visibility, Downloadable Version

Most companies on Facebook overestimate their visibility. The shocking truth is that many business Facebook pages only reach 5% - 10% of their Facebook fans when they post. This video teaches you how to get significantly more of your fans to see and respond to your posts. How do you improve your EdgeRank so you don't become invisible to your fans? What one thing can you add to all Facebook page posts that will dramatically improve your interaction and visibility? How do you connect with your fans emotionally to increase new customers and keep existing ones? This video will help you increase and maintain the value of your Facebook page.

Duration: 00:12:16  File Size: 28 MB


Lesson 8

Lesson 8: Advanced Facebook Page Analytics For Improved Results, Downloadable Version

The companies that win in online marketing keep track of the effectiveness of everything they do, find out what works and what doesn't, and do more of what works and less of what doesn't. How will better tracking improve your Facebook profitability, get you more fans who will actually buy from you, lower your costs and improve your sell-through rate? What's the best time of day and day of week to post on your Facebook page? Some fans unlike your page - where are most of these fans coming from? This video will help you improve your Facebook marketing results faster.

Duration: 00:09:28  File Size: 29 MB


Lesson 9

Lesson 9: How To Use Google Analytics To Measure Website Results And ROI, Downloadable Version

A website without analytics is like a cardiologist without an EKG machine. You need to understand how people get closer to buying or why they don't, and at which step they get stuck - to do this, you must track each step. This video teaches you how to use two analytics tools to help you see what's going on with your potential buyers. Google analytics also provides other insights that will give you ideas on how to improve your Facebook results.

Duration: 00:08:28  File Size: 28 MB


Lesson 10

Lesson 10: How To Balance Facebook Page Engagement With Sales, Downloadable Version

Most businesses are looking to get some result from Facebook - for example, purchases or email signups. But Facebook is also about interacting with fans and leading conversations. So, will fans be turned off by salesy or demanding posts? How often can you post sales messages compared to interaction-stimulating ones? This video includes four case studies (both B2B and B2C) on how successful companies are mixing sales and engagement messages on Facebook. Also, learn how to better track your posts so you can discover what types of posts work and which don't, and increase your sales and fan interaction numbers.

Duration: 00:08:24  File Size: 23 MB


  • Copyright 2012
  • Edition: 1st
  • Downloadable Video
  • ISBN-10: 0-7897-4944-0
  • ISBN-13: 978-0-7897-4944-4

After most companies begin Facebook marketing, create a page, get some fans, and maybe even experiment a bit with advertising, more sophisticated issues present themselves. How do you best integrate Facebook marketing with your other online marketing and traditional marketing efforts?  Do you have a clear strategy to achieve profits and other results? How do you improve advertising performance, get more of the right fans, get them more engaged, balance your engagement posting with sales messages, and learn what posting approach gets you the most sales? This series answers those questions with proven strategies and tactics and tips.


Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020