Promoting Your Own Products
Help Us Help You! The following ideas supplement our marketing/publicity activities and help to raise awareness of your book/product. Please keep us informed of your promotional activities so we can work together to enhance the activities already planned for your book/product.
While Writing
- Monitor the community [forums / groups]
- Contribute to the conversation (when/where appropriate contribute to relevant postings)
- Join our Facebook and Twitter groups and determine the need to create your own page/account on such social networking sites
- Create your own blog or website
- Identify speaking opportunities
- Meet your submission dates
- Discuss options for working with InformIT (articles, blogs, podcasts)
During the Manuscript Review Process
- Continue with your blog postings and participation in forums/groups and online communities
- Join a user or professional group
- Write an Article or series of articles, Q&A, top 10 tips, etc for InformIT
- Create a podcast or series of podcasts for InformIT
- Announce your book to your professional network and encourage comments on Amazon, social networking sites, etc
- Add a promotional line in your e-mail signature
- Communicate upcoming speaking engagements
- Complete the marketing questionnaire
- Generate corporate leads for sales prospecting
- Link to your book page on InformIT, Amazon, etc, and use the Safari Widget on your website
After Your Book has Published
- Join the LinkShare affiliate program
- Join other resellers' affiliate programs
- Join the Amazon Connect Program
- Be accessible for publicity opportunities such as author article/tip submissions, media interviews, user group speaking, and more.
- Ask colleagues to post reviews of your book on appropriate bookseller (Amazon.com, BN.com, Bookpool.com) user group and forum sites.
- Continue working with InformIT