The Fortune at the Bottom of the Pyramid

The bonus content for The Fortune at the Bottom of the Pyramid provides material supplemental to the text, including:

Video Case Studies, produced by C.K. Prahalad's students, which illustrate the case studies presented in the book.

Bonus Case Studies with text and videos.

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Author Information

C.K. Prahalad Faculty Profile
University of Michigan Business School: Serving the Bottom of the Pyramid

Organizations Featured in the Case Studies

Aravind Eye Hospital
Casas Bahia
Cemex
e-Choupal
E+Co
EID Parry (India) Ltd
Government of Andhra Pradesh
Hindustan Lever
ICICI Bank
Jaipur Foot
Tecnosol
Voxiva