Home > Authors

Nathaniel Lin

Dr. Nathaniel Lin is a recognized leader in marketing and business analytics across various industries worldwide. He has over 20 years of frontline experience applying actionable advanced analytics strategies to the world’s largest companies in technology, finance, automotive, telecommunications, retail, and across many other businesses, including IBM, Fidelity Investments, OgilvyOne, and Aspen Marketing Analytics.


Nathaniel is currently the Chief Customer Insights Officer of Attract China. He is leading the efforts to develop leading edge Big Data Analytics technology and knowledge assets to deliver unparalleled values to Chinese travelers and U.S. clients. Nathaniel is widely recognized as an expert, teacher, author, and hands-on leader and senior executive in the application of data and advanced analytics in a wide variety of businesses. He is also the Founder and President of Analytics Consult, LLC (www.analyticsconsult.com). He leverages his rich and unique expertise in business analytics to help companies optimize their customer, marketing, and sales strategies. Together with his team, Nathaniel serves as a trusted strategic advisor to senior management teams. He is frequently invited as the keynote speaker in analytics events and advised over 150 CEOs in the U.S. and aboard on analytics and Big Data issues. He was invited by WWW2010 as one of the four expert panelists (together with the heads of Google Analytics, eBay Analytics, and Web Analytics Association) on the Future of Predictive Analytics.


As a recognized analytics expert, Nathaniel has partnered with Professor Tom Davenport to benchmark analytics competencies of major corporations across different industries. He also demonstrates his passion in cultivating future analytics leaders by teaching Strategic CRM and Advanced Business Analytics for MBA students at the Georgia Tech College of Management, Boston College Carroll School of Management, and Quant III Advanced Business Analytics at Bentley University.


Nathaniel holds a PhD in Engineering from Birmingham University (UK) and an MBA from MIT Sloan School of Management.