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Paul Knott isnt a financial professional. Hes one of us an ordinary, albeit smart, guy who wanted to work out why he didnt understand money or what the right thing was to do with his own. He researched, devoured, studied, distilled mountains of information on our behalf and has emerged with the simple truth that most of us are listening to the wrong people, taking bad advice and allowing primitive drives to steer us away from the wealth we could easily have.