David Edery is Worldwide Games Portfolio Planner for Xbox Live Arcade and research affiliate of the MIT Comparative Media Studies Program (CMS). As MIT CMS Associate Director for Special Projects, he cofounded the Convergence Culture Consortium, a research partnership with corporations such as MTV Networks, Turner Broadcasting, and GSD+M. At CMS, he managed Cyclescore, an “exertainment” project fusing original video games and stationary exercise equipment. Ethan Mollick cofounded eMeta, the leading developer of software for selling content online. He has consulted with DARPA, Eli Lilly, General Mills, MIT Media Lab, and Charles River Ventures.