Melanie Mitchell, SVP of Search Strategy at Digitas, is responsible for managing its Search Engine Marketing Knowledge Center. As VP of Marketing for Folio Investments, Inc., she led company marketing efforts including SEO, PPC, display, PR, video, and email. Previously, at AOL, her responsibilities included developing marketing strategies, establishing processes, procedures, tracking technology, reporting, and managing the team tasked with increasing AOL.com's free content business via paid and organic search. Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine providing resources for marketers and entrepreneurs. For more than 20 years, he has helped firms like AT&T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing. A frequent media guest and speaker, he was recently profiled in Advertising and Promotion, a leading marketing text. Robert Scott Corbett is principal partner of Cutup Media (cutupmedia.com), an Atlanta/Athens, Georgia-based marketing company that specializes in building and optimizing search-engine-friendly, easy-to-manage websites, and then getting traffic to those sites using battle-tested SEO, paid search, and local search strategies. Michael Tasner, one of the world’s leadingonline marketing experts, runs a large online marketing and design firm that works with high-profile speakers, authors, consultants, and entrepreneurs around the world. He has consulted on web marketing with numerous Fortune® 1000 companies and has started and sold four successful web-based firms.