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Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0 and bub.blicio.us, and regularly contributes PR and tech insight to industry publications. A cofounder of the Social Media Club, an original member of the Media 2.0 Workgroup, and a contributor to the Social Media Collective, he is among the original thought leaders who paved the way for social media. Deirdre K. Breakenridge is President and Director of Communications at PFS Marketwyse. An industry veteran, she counsels senior-level executives and leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic campaigns. She also teaches courses on PR and Interactive Marketing for the Global Business Management program at Fairleigh Dickinson University. Her books include PR 2.0, The New PR Toolkit, and Cyberbranding.