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Privacy

Privacy is the ability of people to control who sees information about them. It includes the ability to not share private information such as social security numbers, birthdates, job applications, and medical information. Privacy often conflicts with merchants’ desire to use personal data for business purposes.

For example, information about consumer buying habits is a source of valuable information for advertisers who purchase ad space on the Internet. However, it can also create issues for people concerned about privacy. Software used by marketers is able to add small software files to browsers. These software files track which sites an individual visits. For example, if a user clicks an ad containing a video that uses Adobe’s Flash or HTML5, the advertiser can compile a list of sites that he visits after clicking the ad. With this information, it can display ads based on what these habits suggest about his interests. For instance, advertisers might display ads about sporting events to people who visit sports-oriented sites.

When a shopper purchases, say, a skirt online or even browses for skirts, advertising networks can automatically display ads about these types of clothing to the purchaser when they visit other sites. In addition, information gathered in this manner from social networks is a powerful way to attract advertisers. In turn, advertising networks that use bots, small programs programmed to automatically collect information, place ads at many different sites and help amass large databases of demographic information about users’ browsing and purchasing habits.

Another way that marketers collect information about users is from online games on social networks such as Facebook. Every time a Facebook member downloads a game application, the game developer acquires information about the game player. Developers track the user’s data, compile it into lists along with information about other users, and then sell the data to marketers.

Web Site Tracking, Connected Devices, and Free Search Engines

The growth in numbers of computerized connected devices such as home thermostats connected to the Internet are sources where providers can collect information that can be sold to marketers. Toys are an example of Internet-connected items that have the potential to compromise children’s privacy. Toy company Genesis manufactures an Internet-connected doll that answers questions children ask it. The questions are transmitted via the Internet to Nuance, a speech recognition company. Nuance sends back answers to their Genesis dolls.

A lack of enforcement in search engines, social networking applications, and e-commerce sites can compromise privacy. Advertising on search sites and social networks is a large percentage of web sites’ business. According to Google owner Alphabet’s annual report, Google earned 84 percent of its $34 billion revenue from advertising in the first quarter of 2018.

Merchants that advertise on these venues gain information about consumer behavior often in exchange for providing free services to consumers. These services include free online games, flight information, and travel advice. Information on consumer behavior is compiled in massive databases and sold to advertising partners.

Additional connected devices collect information about consumers. Web sites sell this information to marketing companies that use data analytics to spot trends in user behavior that they use to target specific groups of individuals for marketing and to develop new services. The following are examples of where personal data is collected and organizations that amass data:

  • Connected TVs that send data on Internet links on which viewers click. In 2017, the U.S. Federal Trade Commission (FTC) fined television manufacturer Vizio $2.2 million for collecting information about customers’ viewing habits without first getting their permission.

  • Overhead drones are able to collect data using sophisticated long range cameras.

  • Credit bureaus have massive amounts of information about people. In the Equifax security breach made public in 2017, 143 million personally identifiable Social Security numbers were stolen.

  • Automated toll scanners have the ability to track where cars have traveled by scanning license plate numbers.

  • Late model cars with diagnostic software are able to track cars’ routes and owners’ driving habits.

In addition to the above, Verizon’s Oath as well as other companies provide free e-mail. They state that they do not actually read the content in these messages. However, many do track user data. France’s privacy watchdog fined Google $165,516 in 2017, claiming Google amassed large amounts of user data for advertising purposes without getting users’ permission to collect the data. The privacy watchdog also accused Google of collecting data on sites users visited on the Internet. Subscribers to Verizon Wireless’s Up reward program receive credit for every $300 they spend on Verizon Wireless services. The credits can be used for free concert tickets, movie premieres and phone upgrades. Verizon uses the data they collect in the Up ptrogram for the advertising businesses they acquired from Yahoo! and AOL.

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Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020