Who Cares Wins: Why good business is better business

Description

Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

Sample Content

Table of Contents

1. Out-behaving the competition: why business now needs to do good to do well
2. The new world of marketing: creating a successful brand in a dramatically changing world
3. Leadership in a world of radical transparency
4. Creating good: the rise of the social entrepreneur
5. We-volution: how collaboration is changing business
6. A new idea for a new era: the Social Business Idea™
7. The future: making a decent profit

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