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Webs of Influence: The Psychology of Online Persuasion (2nd Edition), 2nd Edition
- By Nathalie Nahai
- Published Feb 9, 2017 by FT Press.
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- Your Price: $23.79
- List Price: $40.98
- Includes EPUB, MOBI, and PDF
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This eBook includes the following formats, accessible from your Account page after purchase:
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MOBI
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eBook (Watermarked)
- Your Price: $15.99
- List Price: $19.99
- Includes EPUB, MOBI, and PDF
- About eBook Formats
This eBook includes the following formats, accessible from your Account page after purchase:
EPUB
The open industry format known for its reflowable content and usability on supported mobile devices.
MOBI
The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.
PDF
The popular standard, used most often with the free Adobe® Reader® software.
This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.
Description
- Copyright 2017
- Dimensions: 6" x 9"
- Edition: 2nd
- Book
- ISBN-10: 1-292-13460-7
- ISBN-13: 978-1-292-13460-4
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.
This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.
"Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web."
Jamie Bartlett
Author of The Dark Net
"Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!"
Dr Thomas Chamorro-Premuzic
Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments
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