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Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk (paperback)

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Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk (paperback)


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Powerful new approach to investing in business innovation that reduces your risk and increases the possible rewards.

  • Learn how to identify and pursue higher-payoff opportunities without taking on unacceptable financial risk.
  • Escape the "go/no-go vise": invest in innovation more intelligently and flexibly.
  • Encourages more investment in innovation by protecting companies against capital loss.
  • Description

    • Copyright 2009
    • Dimensions: 6" x 9"
    • Pages: 176
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-301270-0
    • ISBN-13: 978-0-13-301270-5

    “This book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories.”

    Ron Pierantozzi, Ph.D., CEO of PPT Research and Former Director, Business Development, Air Products & Chemicals, Inc.

    A Breakthrough Approach to Investing in Business Innovation

    Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering.

    Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You’ll learn how to escape from the “go/no-go vise” and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project. You’ll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside.

    The authors show how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities.

    Using these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing serious growth opportunities--and make business uncertainty work for you, not against you.

    Why companies avoid their best opportunities for innovation

    Getting past risk-averse analysis that snuffs out experimentation and innovation

    Systematically engineering your opportunities

    Capturing the upside, slicing out the downside

    Beyond rigid “go/no-go” decisions

    How flexible, staged innovation creates more opportunities for delivering value

    Constructing an engineered growth portfolio of innovation investments

    Optimizing your mix of core-enhancing investments and high potential “long shots”

    Sample Content

    Table of Contents

    About the Authors  xi

    Foreword  xiii

    Chapter 1        Breaking the Go/No Go Vise Grip on Innovative Growth  1

    Chapter 2        The Opportunity Engineering Process  9

    Chapter 3        How to Engineer Opportunities: Stage I: DDP  21

    Chapter 4        How to Engineer Opportunities: Stage II: CheckPointing  41

    Chapter 5        Creating an Engineered Growth Portfolio  71

    Chapter 6        Applying Opportunity Engineering Throughout Your Business  95

    Chapter 7        Project Valuation Using EVS Software  123

    Appendix A      The Underpinnings of the EVS Software  143

    Appendix B      EVS Formulation  147

    Bibliography  149

    Index  155


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