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Truth About Profiting from Social Networking, The

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Truth About Profiting from Social Networking, The


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  • Copyright 2008
  • Edition: 1st
  • Book
  • ISBN-10: 0-7897-3788-4
  • ISBN-13: 978-0-7897-3788-5

“An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential business component. This is a vital reference at just the right time!”

Mark A. Kellner, “On Computers” Columnist, The Washington Times

"Smart business people are using social networking to support their marketing and overall business strategies. But it is hard to do it right without understanding both social networks and the community norms you’ll find there. Rutledge’s book not only gives smart advice on how to navigate those waters, but does so with examples that are easy to understand and translate for use in your business."

Jason Falls, Social Media Explorer Blog

"This book could help your business make money and sales using social networking. From using MySpace and Facebook to using an internal social networking system, it covers it all."

Linda Roeder, Social Networking Weblog, and Personal Web Pages Guide, About.com

"Social media takes community effort. As such, networking is of utmost importance on social networking sites. To become a successful contributor, you need to be a team player. Don't be afraid to reach out to anyone, big or small. Making that connection and maintaining that connection is critical; everything else will fall into place from there. Rutledge uncovers all the necessary skills to use these tools in this easy-to-understand book."

Tamar Weinberg, Techipedia

"Using online social networks for business and professional advancement requires more than just understanding the technology. Social networks are all about human interaction. This book provides numerous examples, ample advice, and easy-to-follow guidelines for those looking to navigate the previously uncharted waters of technology-enabled social networking."

Amanda G. Watlington, Ph.D., A.P.R., Owner, Searching for Profit

"With The Truth About Profiting from Social Networking, Rutledge provides deep insights into social networking and how to profit from its proper usage, both financially and in your career."

Allen Stern, Editor, Center Networks

"There is a right way and a wrong way to use social networks. Rutledge uncovers these truths and makes understanding the difference between them clear so you can achieve success and avoid failure."

Jason Bean, Blogger, b5media

Facebook, LinkedIn, YouTube, & beyond: “social network” your way to success, step by step!

•           The truth about using social networks to supercharge your career

•           The truth about building your business through social networks

•           The truth about social networking privacy, safety, and security

This book reveals 50 Proven Social Networking Principles and bite-size, easy-to-use techniques that work

Social networking is one of today's hot topics, and its popularity is predicted to grow over the next decade. An integral part of the Web 2.0 strategy of online collaboration, social networks are enabling millions of people to make the most of online connections and social networking strategies.

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Social Networking is a Lot More Than MySpace and YouTube

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Table of Contents

Introduction  xi

Part I    The Truth About the Social Networking Phenomenon

Truth 1          Social networking is a lot more than MySpace and YouTube  1

Truth 2          Forget everything you think you know about social networking  7

Truth 3          The traffic stampede: numbers don’t lie  11

Truth 4          With social networking, change is the only constant  15

Part II    The Truth About the Most Popular Social Networking Sites

Truth 5          MySpace isn’t just for teenagers  19

Truth 6          LinkedIn is the place for business  23

Truth 7          YouTube is for profit, not just play  27

Truth 8          Facebook extends beyond the collegiate crowd  31

Part III    The Truth About Finding a Job Through Social Networking

Truth 9          Forget the old rules of the job search  35

Truth 10        Throw away your traditional resume  39

Truth 11        If you want to get hired, go where people are hiring  43

Truth 12        Recruiters really do want to find you  47

Truth 13        It’s who you know that counts…most of the time  51

Truth 14        Following up outside your virtual community is key  55

Part IV     The Truth About Recruiting the Best Candidates Through Social Networking

Truth 15        The world of recruiting has changed forever  59

Truth 16        The best candidates are often the ones who aren’t looking  63

Truth 17        Be your own detective: finding candidates’ secrets is easier than ever  67

Truth 18        LinkedIn is the recruiter’s favorite social networking tool  71

Part V      The Truth About Networking Your Way to Business Success

Truth 19        A social networking marketing plan is not a traditional marketing plan  75

Truth 20        The right kind of “socializing” can lead to big profits  79

Truth 21        Reaching key decision makers requires trust  83

Part VI     The Truth About Launching a Product or Service Through Social Networking

Truth 22        The $2.2 billion tip: advertising where the crowds gather pays off  87

Truth 23        If you don’t “get” social networking, your campaign won’t work  91

Truth 24        Marketing to the MySpace generation is different  95

Truth 25        Making them hungry makes them buy  99

Truth 26        Viral videos are for business, not just fun  103

Part VII    The Truth About Corporate Social Networks

Truth 27        Corporate social networking has arrived  107

Truth 28        You need to embrace the virtual water cooler  111

Truth 29        You can get something for nothing: free, open-source social networks  115

Part VIII    The Truth About Social Networking for Social Causes

Truth 30        Social networking is changing the world of online fundraising  119

Truth 31        Networking for good makes good sense  123

Truth 32        Get social, get elected  127

Part IX    The Truth About Social Networking Success

Truth 33        Online networking is still networking  131

Truth 34        Quality counts: more isn’t always merrier  135

Truth 35        Online branding: your profile is how the world sees you  139

Truth 36        Learning from the masters can make you a master social networker  143

Truth 37        Six degrees of separation is more than just the name of a movie  147

Truth 38        Social networking doesn’t happen in a vacuum  151

Part X     The Truth About Making Connections That Count

Truth 39        Connect and reconnect: develop a network that works for you  155

Truth 40        You can never have too many friends…or can you?  159

Truth 41        You can connect with the rich and famous  163

Truth 42        You’ve got mail…but you shouldn’t always answer it  167

Part XI    The Truth About Social Networking Privacy and Safety

Truth 43        Social networking makes your past an open book  171

Truth 44        You never know who is reading your profile  175

Truth 45        Knowledge is the key to safeguarding your privacy online  179

Part XII    The Truth About the Future of Social Networking

Truth 46        Social networking will expand exponentially the next decade  183

Truth 47        Social networking is going mobile  187

Truth 48        Not all social networking occurs on social networking sites  191

Truth 49        Creating your own social network is easier than you think  195

Truth 50        You don’t have to follow the trends just because they’re there  199

References  203

About the Author  207


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