Successful Presentation Strategies (Collection)

Description

• Copyright 2014
• Edition: 1st

• Safari PTG
• ISBN-10: 0-13-373983-X
• ISBN-13: 978-0-13-373983-1

<>In Winning Strategies for Power Presentations, Weissman identifies the elements of a great presentation, distilling 75 best practices from the world's best persuaders into bite-sized chapters designed to be easy-to-read -- and equally easy to apply. Following on the heels of Weissman's best-selling Presentations in Action, this book presents powerful new insights into the four key areas of delivering winning presentations: contents, graphics, delivery, and Q-and-A sessions.

In this fully updated Second Edition of Presenting to Win, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences...and move them to action! Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all -- and tell compelling stories that focus on what's in it for the audience. Drawing on dozens of real case studies, Weissman shows how to identify your primary goals and messages before you even open PowerPoint; stay focused on what your listeners really care about; and capture your audience in the first crucial 90 seconds. Weissman covers all the practical mechanics of effective presentation: finding your flow...communicating visually...writing better slide text...making your numbers... using graphics...practicing aloud...customizing for different audiences...presenting online...and much more.



Sample Content

Table of Contents

Winning Strategies

Introduction xv

Natural and Universal

Section I

Content: The Art of Telling Your Story 1

1. Mark Twain’s Fingernails 3

How to Remember What to Say

2. Kill Your Darlings 7

A Lesson from Professional Writers

3. How Long Should a Presentation Last? 11

Be Brief and Concise

4. Follow the Money 13

“So...?”

5. Fellini on Creativity 15

Consider All the Possibilities–Before You Present

6. How Woody Allen Creates 17

First Things First, Last Things Last

7. What’s Your Point? 19

Leave Pointlessness to Woody Allen

8. Spoiler Alert 21

What’s Your Point?

9. The Cyrano Parable 23

The Story You Tell Versus the Slides You Show

10. “Does that make sense?” 25

...And Other Meaningless Words

11. Meaningful Words 27

Words That Inspire Confidence

12. Writer’s Block 29

How to Break Through

13. Writer’s Block II 31

Easier Said Than Done

14. Never Say “Never” 33

Well, Almost Never

15. From Bogart to Gingrich 35

Who Did It?

16. Rupert Murdoch’s 90% Apology 39

Who Did It?

17. Winning and Losing the World Cup 41

He’s Just Not That into FIFA

18. John Doerr’s “Chalk” Talks 43

Three Best Practices from a Top Venture Capitalist

19. Vinod Khosla’s Cardinal Rule 45

“Message Sent Is Not the Same as Message Received”

20. The Outline Trap 47

Britannica and Brainstorming

21. Having a ’versation 49

“I” Versus “You”

22. “It’s all about you!” 51

“...But they’re just not that into you.”

23. When Not to Tell ’em 55

“Get on with it!”

24. Bookends 59

Establish Your First and Last Sentences

25. The Sound of Ka-Ching! 61

Scale the “You”

26. David Letterman’s Top Ten 63

Pick a Number

27. Illusion of the First Time 65

Road (Show) Warriors

28. In Praise of Analogies and Examples 69

Add Value and Dimension

29. Ronald Reagan and Barack Obama 71

Masters of the Game

30. Aristotle: The First Salesman 75

The Original Source

Section II

Graphics: How to Design PowerPoint

Slides Effectively 77

31. Vinod Khosla’s Five-Second Rule 79

A Sanity Check for Every Presentation

32. Don’t Raise the Bridge, Lower the Water 81

Better Box Thinking

33. Jon Stewart’s Right 83

Positioned on Purpose?

34. Misdirection 85

Magicians and Graphics

35. Obama Makes a PowerPoint Point 87

The State of the Union and Presentations

36. Go in the Right Direction 89

A Presentation Lesson from Akira Kurosawa

37. PowerPoint and Movie Stunts 91

Use Graphics to Create Continuity

38. The Anti-PowerPoint Party 93

Another Precinct Heard From

39. Signage Versus Documents 95

Drive Your PowerPoint Home

40. The Graphics Spectrum 97

Lives of Quiet Desperation

41. How Audiences See 99

Follow the Action

42. Why Use PowerPoint at All? 103

A Picture Is Worth a Thousand Words

43. “But, I’m not an artist!” 107

Rx: Infographics

44. The Kindness of Strangers 111

Stand and Deliver

45. No More Mind-Numbing Number Slides 113

Five Easy Steps to Bring Your Presentation to Life

Section III

Delivery Skills: Actions Speak Louder

Than Words 117

46. Eight Presentations a Day 119

Cause and Effect

47. Sounds of Silence 121

Presentation Advice from Composers and Musicians

48. Stage Fright 123

A Close Cousin of Writer’s Block

49. Swimming Lessons and Presentations 127

Deconstruct and Reconstruct

50. Valley Girl Talk 131

Invisible Question Marks

51. “What do I do with my hands?” 133

A Simple Approach to Gesturing

52. “Look, Ma, no hands!” 137

Anchorperson or Weatherperson

53. Foreign Films 139

The Pause That Refreshes

54. Rx: CrackBerry Addiction 141

Control Yourself!

55. The Eyes Have It 143

Relax!

56. Why Sinatra Stood 145

The Voice of “The Voice”

57. Presentation Counts 147

The Rise and Fall of Rick Perry

Section IV:

How to Handle Tough Questions 151

58. Listening and Laughing with Johnny Carson 153

Late Night Lessons for Presenters

59. Ready, Fire, Aim! 155

Old Habits Die Hard

60. How to Deal with a Direct Attack 159

“That was certainly a downer!”

61. No Such Thing as a Stupid Question 163

A Lesson in Q&A from Dilbert

62. The Patronizing Paraphrase 165

Trying to Channel Bill Clinton

63. Tricky Questions 169

Be Transparent or Be Trapped

64. Robert McNamara Was Wrong 171

You Must Respond to All Questions

65. Breaking into Jail 175

The Elephant IS in the Room

Section V

Special Presentations 177

66. Speak Crisply and Eliminate Mumbling 179

Be Your Own Henry Higgins

67. How to Develop a Richer Voice 185

Be Your Own Echo Chamber

68. How to Deliver a Scripted Speech 193

When the Words Count

69. Speaking to an Audience of a Thousand 197

The Big Tent

70. How to Beat the Demo Demons 201

Plan B and More

71. Bring Your Panel Discussion to Life 203

How to Herd Cats

72. Mark Your Accent 207

Eliza Doolittle Is a Myth

73. How to Interview Like a Television Anchorperson 211

Seven Easy Steps

74. Ten Best Practices for the IPO Road Show 215

75. Cicero: Peroration 221

Timeless and Borderless

Endnotes 223

Acknowledgments 237

Index 239

About the Author 249

Presenting to Win

Foreword to the Updated and Expanded Edition  xvii

Preface: What’s Past Is Prologue  xxi

Introduction: The Wizard of Aaaahs  xxiii

Chapter 1        You and Your Audience  1

Chapter 2        The Power of the WIIFY  11

Chapter 3        Getting Creative: The Expansive Art of Brainstorming  21

Chapter 4        Finding Your Flow  41

Chapter 5        Capturing Your Audience Immediately  69

Chapter 6        Communicating Visually  91

Chapter 7        Making the Text Talk  103

Chapter 8        Making the Numbers Sing  121

Chapter 9        Using Graphics to Help Your Story Flow  133

Chapter 10      Bringing Your Story to Life  163

Chapter 11      Customizing Your Presentation  183

Chapter 12      Animating Your Graphics  197

Chapter 13      The Virtual Presentation  215

Chapter 14      Pitching in the Majors  229

Appendix A      Tools of the Trade  235

Appendix B      Presentation Checklists  237

Acknowledgments  241

About the Author  243

Index  245



Updates

Submit Errata

