Stranded in the Nyiri Desert: A Group Case Study
- By Matthew J. Drake
- Published Jan 19, 2014 by Pearson FT Press.
Safari PTG
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Description
- Copyright 2014
- Dimensions: 6" x 9"
- Edition: 1st
- Safari PTG
- ISBN-10: 0-13-382368-7
- ISBN-13: 978-0-13-382368-4
This unique case study challenges readers to use business analytics techniques to survive a bus accident in a remote area of Amboseli National Park in Kenya's Nyiri Desert, without access to communication. Crystallizing several realistic analytical challenges, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Aimée A. Kane and Mercy Shitemi, Duquesne University.
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