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Quality Function Deployment and Six Sigma, Second Edition: A QFD Handbook, Rough Cuts, 2nd Edition

Quality Function Deployment and Six Sigma, Second Edition: A QFD Handbook, Rough Cuts, 2nd Edition

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  • Copyright 2010
  • Dimensions: 7" x 9-1/8"
  • Pages: 480
  • Edition: 2nd
  • Rough Cuts
  • ISBN-10: 0-13-703536-5
  • ISBN-13: 978-0-13-703536-6

This is a working draft of a pre-release book. It is available before the published date as part of the Rough Cuts service.

Make the Most of QFD and the Voice of the Customer in Six Sigma Environments

Quality Function Deployment (QFD) techniques have helped thousands of organizations deliver higher-quality, more user-focused product designs. Now, Lou Cohen’s classic guide to QFD has been thoroughly updated to fully align QFD with Design for Six Sigma (DFSS) and other state-of-the-art Six Sigma methodologies.

Revised by world-class Six Sigma expert Joe Ficalora and his team at Sigma Breakthrough Technologies, this new edition’s up-to-date perspective on QFD reflects dozens of successful Six Sigma and DFSS deployments. They offer a start-to-finish methodology for implementing QFD, and systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS). An expanded, start-to-finish case study demonstrates how QFD should function from all angles, from design and marketing to technology and service.

Learn how to
  • Identify the roles and advantages of QFD in today’s global business environment
  • Understand every element of the House of Quality (HOQ)
  • Use QFD to drive more competitive product and service development
  • Move from the processes you have to the processes you want
  • Anticipate QFD’s unique challenges, overcome its obstacles, and deploy it successfully
  • Extend the HOQ concept all the way through project completion
  • Deploy powerful Voice of the Customer (VOC) techniques throughout all phases of development, not just planning
  • Adapt QFD for software development, service development, and organizational planning
Whether you’re working in operations, engineering, marketing, technology, or service development, this book will help you drive maximum value from all your Six Sigma, QFD, VOC, and DFSS investments.

Sample Content

Table of Contents

Foreword      xv
Preface      xvii
Acknowledgments      xxiii
About the Authors      xxv


Chapter 1: What Are QFD and Six Sigma?      3
1.1   Brief Capsule Description 3
1.2   What Is Six Sigma? 10
1.3   History of QFD and Six Sigma 19
1.4   What Is QFD Being Used for Today? 27
1.5   Discussion Questions 29

Chapter 2: How QFD Fits in the Organization      31
2.1   The Challenge to the Organization 32
2.2   Increasing Revenues 34
2.3   Decreasing Costs 35
2.4   Dealing with Market Shifts and Cycle-Time Reduction 36
2.5   Challenges to Rapid Product Development 38
2.6   QFD’s Role as Communication Tool 43
2.7   Concurrent Engineering: A Paradigm Shift 44
2.8   Kano’s Model 47
2.9   The Lessons of Kano’s Model 52
2.10 Summary 53
2.11 Discussion Questions 53

Chapter 3: Tying QFD to Design, Marketing, and Technology 55
3.1   QFD and Design for Six Sigma (DFSS) 56
3.2   QFD and Six Sigma Process Design 63
3.3   QFD and Marketing for Six Sigma 67
3.4   QFD and Technology for Six Sigma 69
3.5   Summary 75
3.6   Discussion Questions 76


Chapter 4: Support Tools for QFD      79
4.1   The Seven Management and Planning Tools 80
4.2   Affinity Diagram 81
4.3   Tree Diagram 89
4.4   The Matrix Diagram 91
4.5   The Prioritization Matrix 93
4.6   Additional Tools for QFD Practitioners from Six Sigma 97
4.7   Summary 109
4.8   Discussion Questions 109

Chapter 5: Overview of the House of Quality      113
5.1   Tour of the House of Quality 114
5.2   Summary 118
5.3   Discussion Questions 119

Chapter 6: Customer Needs and Benefits Section      121
6.1   Gather the Voice of the Customer 123
6.2   Sort the Voice of the Customer into Major Categories 126
6.3   Structure the Needs 137
6.4   Summary 139
6.5   Discussion Questions 140

Chapter 7: The Product Planning Matrix      141
7.1   Importance to the Customer 144
7.2   Customer Satisfaction Performance 151
7.3   Competitive Satisfaction Performance 154
7.4   Goal and Improvement Ratio 158
7.5   Sales Point 162
7.6   Raw Weight 164
7.7   Normalized Raw Weight 166
7.8   Cumulative Normalized Raw Weight 168
7.9   Summary 170
7.10 Discussion Questions 171

Chapter 8: Substitute Quality Characteristics (Technical Response)      173
8.1   Top Level Performance Measurements 176
8.2   Product Functions 181
8.3   Product Subsystems 184
8.4   Process Steps 186
8.5   Summary 189
8.6   Discussion Questions 190

Chapter 9: Impacts, Relationships, and Priorities      191
9.1   Amount of Impact 192
9.2   Impact Values 196
9.3   Priorities of Substitute Quality Characteristics 197
9.4   Negative Impacts 198
9.5   Many-to-Many Relationships 200
9.6   Summary 2


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