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Must-Win Battles: How to Win Them, Again and Again

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Must-Win Battles: How to Win Them, Again and Again


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  • Blast through the "initiative of the day" syndrome--focus on your most critical challenges, then mobilize your people to get them done.
  • Presents a method proven at some of the world's best-known companies including BMW, PepsiCo and Unilever, with real managers talking about their experiences and challenges.


  • Copyright 2006
  • Dimensions: 6-1/4" x 9-1/4"
  • Pages: 272
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-245958-2
  • ISBN-13: 978-0-13-245958-7

Must-Win Battles shows leaders exactly how to identify the 3 to 5 critical challenges most likely to make or break their businesses -- and then mobilize people and resources to successfully execute on them. This book draws on the authors' exceptional experience as world-class consultants and leading-edge business researchers, and builds on the highly successful executive program they created for IMD, one of the world's best business schools. The authors show leaders how to cut through uncoordinated initiatives, create a short list of true "must-wins," focus relentlessly on them, and infuse their organizations with renewed energy and effectiveness. Along the way, discover how to recognize which victories will make the greatest difference, avoid unwinnable battles, drive consensus when somebody's ox is inevitably being gored, make sure must-win battles are specific and measurable, and change the behavior of your top management team to lock in this laser-sharp focus for future battles.

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Table of Contents

Why Write This Book?  ix

Acknowledgments  xiii

Chapter 1:  The MWB Journey  1

Section I:  Preparing the Journey

Chapter 2:  Understanding Your Starting Conditions  31

Chapter 3:  What Does It Take to Lead an MWB Journey?  53

Section II:  Engaging the Team

Chapter 4:  Opening Windows: Sharing Perspectives and Realities  83

Chapter 5:  Defining the Battles: Colliding to Decide  117

Chapter 6:  Committing to One Agenda: Breaking the Silos  137

Section III:  Making It Happen

Chapter 7:  Engaging the Organization  169

Chapter 8:  From Tent to Tent: The Unilever Ice Cream Journey  203

Chapter 9:  Lessons from MWB Journeys Won and Lost  223

Appendix A:  The MWB Journey Roadmap  233

Appendix B:  The Denison Survey : Questions  237

Appendix C:  Using External Assistance  243

Index  247


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