Home > Store

Living Networks: Leading Your Company, Customers, and Partners in the Hyper-Connected Economy

Register your product to gain access to bonus material or receive a coupon.

Living Networks: Leading Your Company, Customers, and Partners in the Hyper-Connected Economy

Premium Website

  • Sorry, this book is no longer in print.
Not for Sale

Description

  • Copyright 2003
  • Edition: 1st
  • Premium Website
  • ISBN-10: 0-13-035333-7
  • ISBN-13: 978-0-13-035333-7

Billions of humans and machines are linking as tightly as neurons in a brain, generating and exchanging ideas at unprecedented speed. Living Networks shows leaders how to build organizations that leverage living networks to deepen relationships, promote innovation, and accelerate product/service delivery. It also shows how individuals can plug into living networks to liberate themselves from conventional organizations, earn more money, and achieve greater personal fulfillment.

Sample Content

Online Sample Chapters

Living Networks: Changing Your Business and Your Life

Using Networks to Harness the Flow of Marketing, Customer Feedback, and Employee Knowledge

Downloadable Sample Chapter

Click here for a sample chapter for this book: 0130353337.pdf

Table of Contents



Preface.

I. EVOLVING NETWORKS.

1. The Networks Come Alive: What the Changing Flow of Information and Ideas Means for Business.

How Connectivity Shrinks Our World. Micromessages Make Communication Fluid. The Making of the Global Brain. The Sexual Life of Ideas. Collaborative Filtering Saves Humanity! We, the Media. The Limits of the Networks. Shock! Horror! Globalization! Vital Connections: Chapter 1.

2. Emerging Technologies: How Standards and Integration Are Driving Business Strategy.

The Language of the Networks: XML and Web Services. This Standard Is Built on XML. The Promise of Web Services. Peer-to-Peer Pressure. The Interfaces that Merge People and Technology. Networks Bringing People Together. Standards and Network Strategy. The Essentials of Standards and Network Strategy. Vital Connections: Chapter 2.

II. EVOLVING ORGANIZATIONS.

3. The New Organization: Leadership Across Blurring Boundaries.

The Boundaries Are Blurring. Creating the New Organization. Boldly Showing the Way Forward. Leadership in a Collaborative World. Implementing Information Standards. Creating Collaborative Processes. From Linear Chains to Living Networks. Embracing the Networks. Vital Connections: Chapter 3.

4. Relationship Rules: Building Trust and Attention in the Tangled web.

Developing Trust in the Living Networks. Trust in a Transparent World. Accelerating Trust Development. The Power of Aligning Technology. Sticky Relationships in the Attention Economy. Precision Personalization. Integrating Human and Digital Relationships. Vital Connections: Chapter 4.

5. Distributed Innovation: Intellectual Property in a Collaborative World.

The Brave New World of Intellectual Property. The Copyright Battlefield. Patents Run Amok. Innovation and Collaboration in the Networks. The Different Modes of Innovation. How the Networks Change Innovation. The Open Source Generation. How and Why Open Source Works. Commercial Open Source Software. Applying Open Source Lessons to Other Fields. Implementing Distributed Innovation and Shared Value. How Hollywood Does It. Vital Connections: Chapter 5.

6. Network Presence: Harnessing the Flow of Marketing, Customer Feedback, and Knowledge.

Marketing in the Networks. Building Customer Feedback Loops. The Flow of Work and Knowledge. Vital Connections: Chapter 6.

III. EVOLVING STRATEGY.

7. The Flow Economy: Opportunities and Risks in the New Convergence.

The Convergence of Convergence. Device Convergence. Communications Convergence. Industry Convergence. The New Convergence. The Six Elements of the Flow Economy. The Power of Standards. Relationships Rule. Connecting the World. Our Interfaces to the Networks. The Magic of Content. The Services That Surround Us. Strategic Positioning in the Flow Economy. Creating Participative Strategy. Vital Connections: Chapter 7.

8. Next Generation Content Distribution: Creating Value When Digital Products Flow Freely.

Rights, Rules, and Balance. The Yin and Yang of Content Marketing. The Evolving Landscape of Content Distribution. Applying the Flow Economy Framework. Vital Connections: Chapter 8.

9. The Flow of Services: Reframing Digital and Professional Services.

Services Go Online. Outsourcing Business Processes. The New Modular World of Business. Web Services and the Flow Economy. The Evolution of Professional Services. The New Professional Services Strategy. The Rise of Professional Networks. Success Factors for Professional Networks Vital Connections: Chapter 9.

10. Liberating Individuals: Network Strategy for Free Agents.

Positioning in the Networks. Intellectual Property Strategy for Free Agents. Vital Connections: Chapter 10.

IV. FUTURE NETWORKS.

11. Future Networks: The Evolution of Business.

Connected to the Future.

Endnotes.

Index.

Preface

Preface

When I was a child, I had a powerful vision of the immense web created by the worldUs telephone lines. Anyone, anywhere, who had this little plastic box with a cord going into the wall could repeatedly spin a dial, create a connection with any other similar plastic box you chose on the globe, and have a conversation with whoever picked up the receiver. In those days, a long international telephone call could easily cost $100 or more, so it hardly created fluid connections between people. However, the sheer scope and potential of this pervasive global network inspired in me a deep sense of awe.

Today, the networks that connect us have progressed several stages beyond this. Close to one billion people and businesses comprise a global community that can exchange information and ideas in almost any form, easily, cheaply, and instantaneously. New emerging technologies such as peer-to-peer and web services are now building on the fundamental transformational power of the Internet to unleash the true power of this connectivity. Together, the planetUs population and the technologies that connect them create a vast, vibrant network. The networks are literally coming to life, demonstrating all of the complexity and unpredictable behaviors of a living system. This is the most exciting time in the history of humanity to be alive, as we witness and participate in the birth of a new higher order lifeform.

This book is designed to be a practical business book, providing useful guidance in these swiftly changing times. It examines how the current surge in connectivity is transforming the flow of information and ideas that underpins the economy. It goes on to present the full scope of the implications for business and provides clear recommendations for businesspeople on what they must do to prosper as the networks come alive. Whether you are a company executive, an entrepreneur, or a free agent, the core message is the same. The world is rapidly evolving, and new ways of working, new business models, and new attitudes are required. You must provide effective leadership on how to shift into this new world both within your firm, and to your customers and partners. Those who do this well will reap the richest rewards. Throughout this book, you will find straightforward advice and practical prescriptions on how to achieve this.

The primary audience for this book is those who are already actively engaged in leading their organizations and business partners in this rapidly changing world. This includes not just senior executives, independent workers, and innovators, but everyone in the workforce. You have the personal responsibility of leadership, and this book is intended to give you the tools to lead more effectively in our connected economy. I believe that business students will also find the book valuable in gaining insight into the impact of technology on business and linking that to successful management practices. I also think that people who are interested in the broader social implications of connectivity will find the book relevant and useful.

This book is divided into four parts: Evolving Networks, Evolving Organizations, Evolving Strategy, and Future Networks. Part 1 examines the Evolving Networks. Chapter 1 covers how connectivity is changing society and business, while Chapter 2 looks at the emerging technologies taking the networks to the next phase. Part 2 is about Evolving Organizations. Chapter 3 looks at leadership in a world of blurring boundaries, while Chapter 4 goes on to examine how relationships are changing. Chapter 5 discusses how intellectual property changes as innovation increasingly takes place across organizational boundaries. In Chapter 6 I cover how firms can build their presence in the networks. Part 3 goes on to look at Evolving Strategy. An overview of the flow economy and new approaches to strategy are presented in Chapter 7. Chapter 8 goes into more detail on the world of content, while Chapter 9 discusses digital and professional services. Chapter 10 wraps up by looking at the free agentUs perspective on the issues presented through the book. Part 4, on Future Networks, offers a glimpse into what lies ahead for us, providing 10 predictions for how business will evolve in the networks.

Updates

Submit Errata

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020