Most businesses are looking to get some result from Facebook - for example, purchases or email signups. But Facebook is also about interacting with fans and leading conversations. So, will fans be turned off by salesy or demanding posts? How often can you post sales messages compared to interaction-stimulating ones? This video includes four case studies (both B2B and B2C) on how successful companies are mixing sales and engagement messages on Facebook. Also, learn how to better track your posts so you can discover what types of posts work and which don't, and increase your sales and fan interaction numbers.