Home > Store

Lead with LUV: A Different Way to Create Real Success

Register your product to gain access to bonus material or receive a coupon.

Lead with LUV: A Different Way to Create Real Success


  • Sorry, this book is no longer in print.
Not for Sale

eBook (Watermarked)

  • Your Price: $23.19
  • List Price: $28.99
  • Includes EPUB, MOBI, and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    MOBI MOBI The eBook format compatible with the Amazon Kindle and Amazon Kindle applications.

    Adobe Reader PDF The popular standard, used most often with the free Adobe® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.



How to achieve breakthrough performance by "leading with love"!

  • Join Ken Blanchard (The One Minute Manager) and former Southwest Airlines President Colleen Barrett in a remarkable conversation about leadership, love, and performance.
  • Why leading with love works so well, how to do it, and how to sustain it.
  • Why leading with love is NOT soft management!
  • Foreword by Herb Kelleher, Southwest's legendary founder.


  • Copyright 2011
  • Dimensions: 5-1/2" x 8"
  • Pages: 176
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-703974-3
  • ISBN-13: 978-0-13-703974-6

Once, there was a remarkable person who led with love. Her company succeeded where its competitors struggled. Its customers were loyal, its employees loved to work there, and it was profitable year after year, for decades. This loving leader began her career as an executive secretary, yet the company's founder chose her to succeed him as president. When asked why, he said, "Because she knows how to love people to success." She is Colleen Barrett, President Emeritus of Southwest Airlines. Lead with LUV is an extraordinary, wide-ranging conversation between Barrett and the legendary Ken Blanchard, author of The One Minute Manager. Drawing on personal experience, Barrett and Blanchard reveal why leading with love is the most powerful way to lead and how it can help you achieve truly amazing levels of performance. Discover:

  • What "love" really means in the organizational context.
  • Why leading with love is not "soft" management!
  • How to use redirection and tough love to handle inappropriate behavior or performance.
  • Why "servant leadership" is love in action, and how to make it work.
  • How to build the compelling vision and culture that sustains leadership with love.

Sample Content

Online Sample Chapter

What Is Leadership? An Interview with Colleen Barrett

Sample Pages

Download the sample pages (includes first 6 pages)

Table of Contents

Foreword     xi

What Is Leadership?     2

Celebrating Successes     7

Having Mentors     13

Servant Leadership is Love in Action     21

Understanding Servant Leadership     25

The Triple Bottom Line     28

    Employer of Choice     34

    Provider of Choice     39

    Investment of Choice     51

Making Unions Your Business Partners     58

Citizen of Choice     60

A Compelling Vision     62

    A Significant Purpose     64

    A Picture of the Future     67

    Clear Values     71

What Makes Servant Leadership Work?     94

Defining Love     104

Maintaining a Strong Culture     125

Differences Between Self-Serving and Servant Leaders     131

Final Words     134

Epilogue     144

Endnotes     146

LUV Notes     151

About the Leading at a Higher Level Series     154

About the Authors     157


Submit Errata

More Information

Unlimited one-month access with your purchase
Free Safari Membership