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The tools and techniques you need to solve even the toughest business problems
This concise practical book explains how to resolve every challenge faced on a day-to-day basis in your business by presenting an unbeatable inventory of proven problem-solving tools and techniques to help you tackle your toughest business dilemmas effectively.
Using case studies, a best practice example and a visual illustration, every dilemma is brought to life equipping you with the best tools to confront any problem your business may face.
Containing an accessible problem-solving methodology and practical tools and techniques, this book is your essential guide to resolving modern business dilemmas, from how do we increase our sales? to how to we digitally transform our organisation?
PART I: THE OBTAIN PROBLEM-SOLVING PROCESS 1. Outline the question 2. Breakdown the issues 3. Test the hypothesis 4. Analyse the problem 5. Imagine the solution 6. Notify the stakeholders 7. Managing the stakeholders 8. Managing the team
PART II: CRITICAL BUSINESS TOOLS AND FRAMEWORKS 4Ps of marketing 5Cs of strategy Ansoff Matrix BCG growth-share matrix Benchmarking Brainstorming Blank model canvas De Bonos six thinking hats Drill-down analysis Empathy mapping Kano analysis McClellands theory of needs McKinsey 7S framework PESTEL Porters five forces Product-market fit Service mapping SWOT Value chain analysis Wardley mapping