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ITV Handbook: Technologies and Standards

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ITV Handbook: Technologies and Standards


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  • Copyright 2004
  • Dimensions: 7-1/4" x 9-1/2"
  • Pages: 752
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-100312-7
  • ISBN-13: 978-0-13-100312-5

  • Grasp the big picture of interactive TV—the enormously complex merging of digital TV and the Internet
  • Understand the workings of every area of the service
  • Know what it takes to assemble all the pieces into a usable program or service
Your essential guide to an exciting and complex technology

Interactive television (iTV)—an evolutionary merging of digital TV and the Internet—is set to take the world by storm! For consumers, iTV technology offers powerful new ways to interact with content providers and merchants. These include enjoying video on demand; participating in online shopping, banking, and gambling; and taking advantage of bonus multimedia features and controls added to news, sports, entertainment, and educational programming.

Organizations assembling the technologies and agents needed to deliver the content, though, find that providing iTV service is a monumental, multifaceted task. The sheer complexity also means that those proficient in one area of the service are often unfamiliar with the workings of other areas. iTV professionals seeking a better understanding of how it works and how it all fits together will find that iTV Handbook: Technologies and Standards, by topic authority Edward M. Schwalb, provides a welcome introduction to all the key issues, technology solutions, and standards surrounding the service. This book covers:

  • Issues concerning the most links in the iTV "food chain"—content authors, producers, distributors, broadcasters, cable system operators, receiver manufacturers, and viewers
  • Details of the hardware, software, technologies, protocols, and standards that define iTV
  • Graphics, audio, video, and asset-management formats used in iTV, as well as security considerations, the broadcast file system, and more

iTV Handbook: Technologies and Standards provides a thorough overview of the iTV service and shows how everything fits together—it's the ideal introductory reference for technical managers, technical sales people, engineers, executives, content authors, and consumers interested in iTV technologies.

Sample Content

Online Sample Chapter

iTV Food Chain

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Table of Contents


1. Introduction.

Interactivity. History. Present. Vendors. Future. Framework. Technologies. Major Organizations. Organization of This Book. References.

2. iTV Scenarios.

Advertising Scenarios. Electronic Program Guide Scenarios. Video on Demand Scenarios. Game Scenarios. Game Show Scenarios. Interactive Music Programs. Interactive Educational Programming. Quizzes. Interactive News. Interactive Sports Scenario. Transportation Scenarios. Trading Scenarios. Conclusion. References.

3. iTV Food Chain.

Overview. Broadcast Model. Interactivity. Data Delivery. Authoring Content. Packaging Content. References.

4. iTV Receivers.

Expectations from Receivers. Platform Architecture. Platform Components. Application Meta-data Issues. Network Independent Resource Access. Operational Dynamics. Conclusion. References.

5. Declarative Content.

Background. HTML. XML. XHTML. Cascading Style Sheets. Declarative Data Essence. Conclusion. References.

6. Script Content.

Brief History. Dynamic HTML. Script Language Specification Overview. Execution. Expressions. Operators. Statements. Functions. Native Objects. Conclusion. References.

7. JavaTV.

The Java Language. Programming Model. The Class File Format. Personal Java. Java Security. JavaTV. Conclusion. References.

8. HAVi.

Introduction. Framework. Device Model. Architecture Elements. Graphic User Interface. User Interface Model. Display Model. Interface Design. Widgets. Integration of Graphics and Video. Pluggable Look. Effects. Integration with Java TV and JMF. Conclusion. References.

9. Media Streaming.

Introduction. MPEG Transports. IP Transports and IP Multicast. Audio Streaming. MPEG-2 Video Streaming. Time and Synchronization. Synchronizing Data with Video. Java™ Media Framework (JMF). Synchronized Multimedia Integration Language (SMIL). References.

10. Security.

Introduction. The Public Key Infrastructure (PKI). Java Security Framework. XML Digital Signatures (XMLDSIG). Transport Layer Security (TLS). Cable Conditional Access TV. Conclusion. References.

11. Broadcasting Files.

Introduction. Sections, Modules, and Objects. File System Objects. Conclusion. References.

12. Content Formats.

Graphics. Audio Formats. Video Formats. Asset Management Formats. Conclusion. References.

13. Standards and Specifications.

Advanced Television Enhancement Forum (ATVEF). Digital Video Broadcast (DVB) Multimedia Home Platform (MHP). CableLabs' Open Cable Application Platform (OCAP). North-America/US Advanced Television Systems Committee (ATSC). Japan's Association of Radio Industries and Businesses (ARIB). TV-Anytime. iTV Production Standards. Conclusion. References.

Additional Resources.




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