iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, Rough Cuts

Description

• Copyright 2010
• Dimensions: 6 X 9
• Pages: 312
• Edition: 1st

• Rough Cuts
• ISBN-10: 0-7897-4491-0
• ISBN-13: 978-0-7897-4491-3

This is the Rough Cut version of the printed book.

The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

You’ll Learn How To

• Identify your app’s unique value, target audience, and total message
• Understand the App Store’s dynamics and choose the right strategy to cut through clutter
• Set the right price for your app
• Get App Store and third-party reviewers to recommend your apps
• Write effective press releases for your apps and time your publicity for maximum effectiveness
• Blog about your app and get the attention of influential bloggers
• Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
• Use promotions and cross-marketing, just like professional marketers do
• Build an audience that will buy your next app, too!

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Sample Content

Table of Contents

Introduction     1

Part I: Your Marketing Message     4

Part II: Delivering Your Message     4

Part III: Pricing Your iPhone/iPad App     5

Part IV: Implement a Marketing Plan/Launch Your App     6

1 Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?      9

We’ve Seen This Movie Before     10

The Big Win--Grand Slam     14

The Steady Win--Base Hits     17

The No Win--Strikeout     19

Benefits/Drawbacks of the Big Win and Steady Win Strategies     21

2 What Makes a Winning iPhone/iPad App?      25

Build Something Unique     26

Deliver New Features     28

Tie Your App into Trends and News     30

Tie into Seasons and Holidays     32

Tie Your App to Part of a Wider Solution     32

Apps Created from Other Platforms     33

3 Identifying Your App’s Unique Value     37

The Four Questions     39

Who Are Your Competitors?      40

What Are the Key Features of Your iPhone/iPad App?      48

What Are the Benefits of Your iPhone/iPad App?      49

What’s Unique about Your App?      49

4 Identifying Your Target Audience     55

Refining Your Audience     57

Segmenting Your Market     57

Targeting Your Market     63

5 Building Your App’s Total Message     67

Choose an Effective App Name     70

Basic App Naming      73

Get Creative     74

Search for Synonyms     75

Use Google to Help     75

Select and Test Your App Names     76

App Store Text: Lighten It Up     76

Make Graphics Your Focal Point     78

Make Your App’s Icon Jump     79

Build a Simple, Clean Product Website     81

Who Is Your Audience?      81

Developing Great Web Copy     82

Make Your Content Usable     83

Strive for Immediate Positive Revie

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