Innovate the Future: A Radical New Approach to IT Innovation, Rough Cuts
- By David Croslin
- Published Jan 19, 2010 by Pearson.
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Description
- Copyright 2010
- Dimensions: 6 X 9
- Pages: 304
- Edition: 1st
- Rough Cuts
- ISBN-10: 0-13-705597-8
- ISBN-13: 978-0-13-705597-5
This is the Rough Cut version of the printed book.
A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and ProcessesWhen it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.
Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to
- Innovate from Scratch: Identify a new market, and invent and deliver a successful product
- Innovate to Dominate: Maintain a position of market dominance
- Innovate to Conquer: Replace a current leader
- Innovate to Disrupt: Use new inventions to power your way into emerging markets
Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.
Sample Content
Table of Contents
Acknowledgments xv
About the Author xvii
Part I: Understanding Innovation 1
Chapter 1: Inventions and Innovations 3
Inventions and Innovations 4
Inventions and Randomness 7
Types of Inventions 10
Business versus Technical Invention 11
Internal and External Inventions 14
Disruptive Innovation 16
Incremental Innovation 20
Destructive Invention 22
Good Enough Innovation 23
Targeted Invention and Innovation 25
Chapter 2: Transformative Value 27
Perceived Value 28
Impact of Consumption Priorities 31
Business and Personal Lifestyles 33
Time, Money, and Simplification 36
Transformative Value 37
Trigger Points 39
Early Adopters 40
Chapter 3: The Innovation Life Cycle 43
Innovation Types 44
The Innovation Life Cycle 44
The Innovation Life Cycle Inflection Points 59
The Optimal Innovation Life Cycle 65
Part II: Business and Technical Life Cycles 67
Chapter 4: Business Life Cycles 69
Business Life Cycles 69
Product Life Cycle 71
The Product Life Cycle Inflection Points 78
The Product Life Cycle and the Innovation Life Cycle 79
Market Life Cycle 80
Introducing the Market Life Cycle Inflection Points 80
Market Life Cycle Metrics 81
The Market Life Cycle and the Innovation Life Cycle 88
Company Life Cycle 89
Company Pressures 90
The Company Life Cycle and the Innovation Life Cycle 97
All Four Business Life Cycles 98
Chapter 5: Innovation Life Cycle Stagnation 101
Innovation Life Cycle Pressures 101
Appearance of Randomness 102
Overlapping Viewpoints 105
Product Commoditization 106
Product Delivery Chain 108
Transformative Value Chain 110
The Executive View: Innovation Is Very Risky 114
Management Team Challenges with Incremental Innovation 116
Competitor's Advantages Within the Innovation Life Cycle 118
Chapter 6: Innovation Life Cycle Disruption 121
Thinking Outside the Box 121
Building the Box 123
Assumptions Everywhere 125
Intellectual Property 129
Product Delivery Chain Stakeholders 131
Chapter 7: The Innovation Checklist 133
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