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A detailed and practical roadmap to figuring out how to apply the power of network-centric innovation to business.
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.
Download the sample pages (includes Chapter 1 and Index)
Part I From Firm-Centric to Network Centric Innovation 9
Chapter 1 The Power of Network-Centricity 11
Chapter 2 Understanding Network-Centric Innovation 29
Part II The Landscape of Network-Centric Innovation 49
Chapter 3 The Four Models of Network-Centric Innovation 51
Chapter 4 Innovation Networks: The Players and the Plays 67
Part III The Four Models of Network-Centric Innovation 83
Chapter 5 The Orchestra Model 85
Chapter 6 The Creative Bazaar Model 113
Chapter 7 The jam Central Model 139
Chapter 8 The MOD (“MODification”) Station Model 157
Part IV Executing Network-Centric Innovation 175
Chapter 9 Deciding Where and How to Play 177
Chapter 10 Preparing the Organization 197
Part V Globalization and Network-Centric Innovation 217
Chapter 11 Globalizing Network-Centric Innovation: The Dragon and the Tiger 219
Chapter 12 Concluding Thoughts & Actions for “Monday” Morning 237