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Global Brain, The: Your Roadmap for Innovating Faster and Smarter in a Networked World

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Global Brain, The: Your Roadmap for Innovating Faster and Smarter in a Networked World


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A detailed and practical roadmap to figuring out how to apply the power of network-centric innovation to business.

  • Companies can innovate faster, cheaper, and better by taking advantage of internal and external networks of individuals, communities, and partners.
  • Introduces several unique innovation roles for firms to play in network-centric innovation.
  • Includes examples from a diverse set of companies: IBM, Procter and Gamble, DuPont, 3M, Dial, Staples, Unilever, Sun, Merck, and others.
  • Description

    • Copyright 2008
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-233951-X
    • ISBN-13: 978-0-13-233951-3
    • eBook (Watermarked)
    • ISBN-10: 0-13-713020-1
    • ISBN-13: 978-0-13-713020-7

    All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

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    The Power of Network-Centricity

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    Table of Contents

    Foreword xvii

    Introduction 1

    Part I            From Firm-Centric to Network Centric Innovation 9

    Chapter 1         The Power of Network-Centricity 11

    Chapter 2         Understanding Network-Centric Innovation 29

    Part II           The Landscape of Network-Centric Innovation 49

    Chapter 3         The Four Models of Network-Centric Innovation 51

    Chapter 4         Innovation Networks: The Players and the Plays 67

    Part III          The Four Models of Network-Centric Innovation 83

    Chapter 5         The Orchestra Model 85

    Chapter 6         The Creative Bazaar Model 113

    Chapter 7         The jam Central Model 139

    Chapter 8         The MOD (“MODification”) Station Model 157

    Part IV          Executing Network-Centric Innovation 175

    Chapter 9         Deciding Where and How to Play 177

    Chapter 10       Preparing the Organization 197

    Part V           Globalization and Network-Centric Innovation 217

    Chapter 11       Globalizing Network-Centric Innovation: The  Dragon and the Tiger 219

    Chapter 12       Concluding Thoughts & Actions for “Monday” Morning 237

    References 253

    Index 267


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